Why Study Marketing?

UBT’s Marketing Program is the art and craft of recognizing and satisfying consumer needs through value exchange. The role of marketing is crucial for any type of business, thus the study of marketing enables individuals to innovate products and build brands, understand consumers and engage with customers to enjoy profitable relationships.
The Marketing Program Faculty consists of highly qualified professionals who come from diverse backgrounds and experiences, in order to expose students to a range of marketing theories and practices. Our Faculty actively provides students with real-world learning opportunities through case studies and projects with local companies. Students in the Marketing Program develop strong analytical and problem solving skills, team work and communication skills, civic responsibility, and entrepreneurship, along with global perspectives. Students conclude their studies with credited practical work experience at local companies, in which they provide insightful solutions and recommendations to marketing problems.
With a degree in marketing, graduates may go on to work with FMCG companies, PR firms, manufacturers, retailers, the services industry, financial institutions, and the public sector.