Jeddah’s College of Advertising is the third and most recent college to be established at The University of Business and Technology. JCA works within the general objectives of the university, which is “Education for Job opportunities” and was conceived from an affiliation between Buckinghamshire New University and UBT. The general purpose of this college is to provide students in Saudi Arabia and the surrounding countries the opportunity to study Advertising and its related fields in international programs that focus on hands- on applications and training rather than only on theoretical study. The study programs in the Jeddah College of Advertising are equivalent to those being taught in the United Kingdom but have been adapted to accommodate the Saudi Higher Education system.