The Advertising Communications Program’s subject of focus can be summarized as ‘Defining the Message’. Students will develop skills in specialist conceptual advertising, marketing and planning skills to prepare for careers aimed at developing creative strategies and media plans. They will also gain valuable experience of creating written and online material needed to deliver these campaigns. As for professional orientation, the Advertising Communications Program is designed to prepare Graduates to enter the fields of Advertising Account Planning (Brand, Consumer and Media Planning specialization), Media buying or Brand Guardianship.