Colleges

Cristina Greco

Assistant Professor, Advertising Management
Vice Dean of jeddah college advertisement

College of Advertisement

Major of Advertising Communication - College of Advertisement - J
c.greco@UBT.EDU.SA

Cristina Greco is Assistant Professor of Semiotics and Communication, Consultant for Academic Affairs, and Head of the Communication Research Unit (CRU) at the Jeddah College of Advertising, University of Business and Technology (KSA). She holds a PhD in Communication Sciences with a thesis in Semiotics of Culture at the Department of Communication and Social Research, Media Trends Doctoral School, Sapienza University of Rome (Italy). Her research interests include semiotics of culture, media and communication studies, visual culture, city identity and urban life, emerging media, digital humanities with a focus on the theories of collective memory and cultural identity. She was Visiting Professor at the Universitat Politècnica de València (Spain) for the M?ster Universitario en Producci?n Art?stica, Facultad de Bellas Artes, and at the University of Gent (Belgium) for the Department of Literary studies, whit lectures on visual studies, urban art, comics, and communication.?She also taught “Ethnographic Analysis”, seminars and workshops, at the Sapienza University of Rome (Italy), and “Semiotics of Design” at the University of Chieti Pescara (Italy). Her publications include: “Food Heritage, Memory and Cultural Identity in Saudi Arabia: The Case of Jeddah” (Springer, 2021); “Suspended Identity: The Concept of Ius Soli among Memory, Boundary and Otherness” with Boero, M. (RIFL/SFL 2018: 16-25); “Dall’autobiografia al documento. Il graphic novel tra memoria archiviata e svelamento dell’illusione in?Anne Frank. The Anne Frank House Authorized Graphic Biography” (Signa, 26, 2017); and “Translating Cultural Identities, Permeating Boundaries. Autobiographical and Testimonial Narratives of Second-Generation Immigrant Women”, in Olivito E., ed. (Routledge 2015). 

Honors and awards

  • 2013 “Subject matter expert” in Semiotics and Semiotics Sciences of Texts and Languages, title awarded by the Department of Communication and Social Research, Sapienza University of Rome (Italy).
  • 2011-2012 Doctoral Fellowship for a research stay abroad, Sapienza University of Rome.
  • 2011-2012 Erasmus Fellowship, Faculty of Philosophy, Arts and Letters, Catholic University of Louvain (UCL), Louvain-la-Neuve (BE), 2011-2012.
  • 2009-2012 Ph.D Fellowship, MIUR (Italian Ministry of Education, University and Research) and Sapienza University of Rome.
  • 2008 INPS (National Institute for Social Welfare) fellowship for 2nd Level vocational Master. 
  • Visual Studies
  • Semiotics
  • Cultural Studies 
  • Ethnography 
  • Advertising Theories
  • Research Methodologies 
  • Communication Science
  • Media Studies 



Teaching, Examination Board and Tutoring

Current:
Assistant Professor 
Consultant for Academic Affairs 

Previous Experience:
  • 2018-today, Assistant Professor of Communication and Semiotics
  • 2021, Adjunct Professor, Semiotics for Design, University of Chieti-Pescara.
  • 2018-today, Assistant professor Research and Evaluation Project 1 and 2, Modern Marketing Information and Analysis, Media Context, Advertising Strategic Theories. Visual Communication and Semiotics.
  • 2020-today, Project Leader Curriculum Development, and Master's Program
  • 2019-today, Founder and Head of the Communication Research Unit (CRU)
  • 2017, Coordinator Research Unit Urban Space, Media and Creativity, Department of Communication and Social Research, Sapienza University of Rome.
  • 2013-2017, Committee Member, Semiotics sciences of text and languages, Urban Semiotics, Master's Degree Program in Organization and Marketing for Business Communication, Sapienza University of Rome.
  • 2009-2017, Undergraduate and Graduate Students Advisor, Master's Degree Program in Organization and Marketing for Business Communication, Sapienza University of Rome. 
  • 2016-2017, Editorial coordinator “Life practices and production of meaning between Rome and St. Paul”, voll. I e II, I. Pezzini, A. C., de Oliveira (eds.), Roma: Nuova Cultura, 2016-2017.
  • 2015-2017, Memorabilis Cooperative Research in the field of the Italian Digital Divide Research in the field of old and new Italian migration for the Italian National Civil Service. Training of volunteers of the Italian National Civil Service Elaboration of questionnaires Quali-quantitative analysis Final report Elaboration and presentation of the Sustainability Report ItalUil 2015.
  • 2013-2014, Researcher Intercultural spaces and witness, ItalUil (Institute of Protection and Assistance for Workers, Italy. Field observation, In-depth interviews, Qualitative analysis of the interviews, Writing report, Public discussion.
  • 2014, Analysis of ItalUil communication for invitations to regional and national Congress, ItalUil, Rome.
  • 2009-2010, Advisory training course OrientaLab. A training program for operators of work orientation services and university placement, Faculty of Communication, Sapienza University of Rome.
  • 2017, Visiting Professor, Master Universitario en Producci?n Art?stica, Facultad de Bellas Artes, Universitat Politècnica de València (Spain).
  • 2017, Lecture Laboratory - “Etnografia delle forme espressive urbane. Il caso della Street Art”, [Etnographie of urban expressive forms. The case of Street Art], CorisLab, Laboratory of Communication and Social Sciences, Sapienza Université de Rome. 2017 Lecture “Rethink Urban Space: l’arte urbana tra visioni collettive e archivi digitali” [Rethink Urban Space: the urban art between collectives visions and digitals archives], Faculty of Literature and Philosophy, Sapienza University of Rome.
  • 2017, Lecture “Etnografia degli spazi culturali. La relazione fra immigrati e spazi di accoglienza”, cours de Méthodologie de la Recherche Sociale et Scientifique à doctorants, étudiants et professeurs, Sapienza Université de Rome.
  • 2016-2017, students Advisor for thesis dissertation in Urban Semiotics for Organization and Marketing for Business Communication (Master's Degree), Sapienza University of Rome.


  • Communication Studies
  • Semiotics
  • Visual Studies
  • Narrative Theories
  • New Media and Digital Culture 
  • Collective Memory and Trauma Theories 
  • Ethnography
  • Urban Studies 
  • Gender Studies
  • Philosophy of Language
  • Linguistics 


 Projects Memberships 

  • 2017, Editorial board of the scientific review Comunicazionepuntodoc, vol. 3; p. 81-87, Rome: Lupetti.
  • 2017, Scientific committee, Conference “Un pensiero di frontiera: la riflessione di A. J. Greimas e la ricerca in semiotica”, Rome (Italy), 8-10 May.
  • 2017 and 2015, Workshop Leader, INULazio - Italian National Institute of Urban Planning Organization workshop "Public Art". Writing and editing of the conference report.

Conference Proceedings: 

  • 2018, Marianna Boero e Cristina Greco, "Identità sospese. Il concetto di Ius soli tra memoria, confine, alterità", ’Identity and Its Forms, XXIV National Meeting of the Italian Society for the Philosophy of Language (SFL), Università degli Studi di Milano, January 24-26, 2018.
  • 2017, Chair « Cross-Inter-Multi-Trans- », 13th World Congress of Semiotics IASS, Kaunas, Lituanie, June 2017.
  • 2017, “Da uno spazio all'altro. Sul divenire fra semiotica e ricerca etnografica.”, [Across Space. In The Making between Semiotics and Etnographic Metho], XLV congresso AISS-Cassino (Italy), 6-8 October 2017.
  • 2017, “The Creative City. Urban Space, Periphery and Collective Memory: an Interdisciplinary Perspective”, « Cross-Imter-Multi-Trans- », 13th World Congress of Semiotics IASS, Kaunas, Lithuania, June 2017.
  • 2017, “Unir pour diviser. Entre espace négocié et ruptures urbaines. Le cas du MAAM”, Congrès de l’Association Française de Sémiotique « Greimas aujourd'hui : l'avenir de la structure », Paris (France), 30 May - 2 June 2017.
  • 2016, “Dell'altro e dell'altrove. Spazi intermedi e percorsi del confondere. Sul caso MAAM”, Un pensiero di frontiera: la riflessione di A. J. Greimas e la ricerca in semiotica, Rome (Italy), 8-10 May 2017.
  • 2016, “From Intimate Memory to Global History. The Web-interactive Documentary between Data-driven and Fictional Narrative ", XLIV Congress AISS, Storytelling and reality. The meaning of events, Novedrate (Italy), 30 September, 1-2 October.
  • 2016, Interactive Imagination Conference, Sapienza University Of Roma, Swiss Institute in Rome 6-8 June 2016. 2016, Report presentation 11th Social Report ItalUil, 4 February, San Lazzaro di Savena (Bologne).
  • 2015, “Trans-medial Walls and Web Memory. Urban Creativity between App, Map and Social Media”, I LARS Conference, Department of Communication and Social Research, Life Forms, utopias, technologies. Paths of meaning between aesthetics and semiotics, Sapienza University of Rome, 4-5 December 2015.
  • 2015, “The Graphic Novel between archived memory and unveiling of illusion in Anne Frank. The Anne Frank House Authorized Graphic Biography”, Congreso Internacional de la AES y V Congreso Internacional del Departamento de Comunicaci?n Audiovisual y Publicidad de la UPV/EHU. Historias del presente. Del documento al documental, Bilbao, 4-6 November 2015, Bilbao (Spain).
  • 2014, “Italians do it Queer. The reconstruction of gender identity and the overcoming of borders in the representation of sexuality”, International Conference De Pasolini à Robert Lepage et John Grant, 2-4 October, Louvain-La-neuve (Belgium). 
  • 2012 "The construction of the self and the other: the Italian post-colonialism case in the graphic novel", International Conference, historical memory and Postcolonialism: the Italian case, University Stendhal Grenoble 3 (France), 29-30/11. 

Google Scholar : https://scholar.google.it/citations?user=cH3dtfAAAAAJ&hl=it

Research Gate : https://www.researchgate.net/profile/Cristina-Greco-2

Linkedin : https://www.linkedin.com/in/cristina-greco-a99166192/?originalSubdomain=sa

ORCID : https://orcid.org/ 0000-0003-1444-5521