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A lecture was conducted on innovative fashion marketing by guest speaker Ms. Joud Fatani, the founder of Noms Life. Ms. Joud discussed her brand and marketing strategies, including the creation of a set of unique characters and their profiles. She also highlighted her participation in Paris Fashion Week. The lecture was attended by students from the Retail Management class, taught by Dr. Karim Soliman whom we would like to thank, and revolved around what they are studying in the course, with examples drawn from practical experience.
The College of Business Administration is proud to announce that Dr Abdulelah Althagafi, a member of the Marketing College, has been awarded a membership certificate from the prestigious Athens Institute for Education and Research. This honor follows his outstanding participation in the 22nd Annual International Conference on Marketing in Greece. Dr Abdulelah's achievement reflects his commitment to academic excellence and contributions to the field of marketing.
The University of Business and Technology, represented by the College of Business Administration, continues its summer program (edutainment) in line with the start of the activities of Jeddah season.The program aims to support education through entertainment, so the College organized a student trip to Jeddah Corniche Circuit under the Saudi motorsport company, the official operator of the formula 1 racing circuit, which is one of the companies that UBT has already signed with a Memorandum of Understanding. It is the newest arena in the city of Jeddah under the supervision of the Ministry of Sports. With a delegation of fifteen members from the faculty and students, who participated in the race and were first educated about the concept of Formula 1 and then the delegation attended an introductory workshop on karting and its international concepts before starting the race. Ms. Sara Baghdadi, community programs manager at Saudi motorsports company, welcomed the delegation of the University of Business and Technology, led by the Dean of the College of Business Administration, Dr. Haneen Mohammed Shoaib, and the Vice Dean of the College, Dr. Ramzia AlBakri, and introduced the students to some of the kingdom's formula 1 Champions and the great steps that have been made to host Formula 1 in the city of Jeddah in the fastest street circuit in the world, and the huge preparations that have been harnessed for this project. By organizing these trips, the College of Business Administration demonstrates its commitment to providing students with a comprehensive educational experience that enhances both academic, personal and professional aspects.
As part of UBT’s strategic goal of enabling internationalization, currently and during the period between 15-19 July 2024, a group of JCA students are participating in Cumulus Talent Camp 2024, Design for Complex Societies at Pordenone City in Italy.This initiation, supervised by Dr. Mahmoud Abushawali, Assistant Professor at the Advertising Creative Design Department and Communication Department HOD, is one of the many attempts of Jeddah College of Advertising to enrich students' experience through both academic excellence and unique extracurricular activities and the chance to interact with international cultures and communities. The camp includes many lectures and workshops about design for complex societies within its scheduled activities, in addition to trips and excursions, with participation from 30 students from around the world. The participation follows the launching of JCA’s membership at Cumulus Association for Art and Design, a world-class organization that will open doors for students exchange programs, mutual research projects and opportunities for attending international art and design events.
The University of Business and Technology, represented by the College of Business Administration through the course "Entrepreneurship" hosted a Distinguished Lecture on Social Entrepreneurship, where Ms. Wejdan Abdullah Alshareef shared her success and her inspiring story with students of the course of Entrepreneurship taught by Dr. Saad Basaad, where Ms. Wejdan shared the beginnings of founding - Blue Rushan company - in an attempt to save the historical palaces in Makkah from demolition by applying the Nudge Theory to create positive motives and influence through soft power, which was met with great interaction from students and aroused their interest. The Dean of the College of Business Administration, Dr. Haneen Mohammad Shoaib, expressed her pride in the great achievement of Ms. Wejdan, as she is a unique national female role model, and the University will be of support to the social project through its social responsibility and entrepreneurship efforts. Ms. Wejdan is a role model for applying what students learn in classrooms to solve real-world problems, which is one of the foundations of education for job opportunities and entrepreneurship.
The University of Business and Technology presented by the College of Business Administration (Dr. Alaa Lary) and by the College of Engineering (Dr. Anwar Basunbul), participated in the QS Higher Ed Summit in Spain in Barcelona, held for two days 11-12 July 2024. The summit looks to explore the intersection between universities and the future of work, and how institutions in the region can create the right outcomes for students through a more creative and considered approach to education.
The University of Business and Technology, represented by the College of Business Administration, continues its summer Edutainment program in line with the start of the activities of the Jeddah season.The program aims to support education through entertainment by participating in various events. The trip was planned for Team Lab Borderless, an international museum that started at Jaban and then spread to the world and has now reached historic Jeddah. It is an innovative and inspiring experience organized by the Ministry of Culture. By organizing these trips, the College of Business Administration demonstrates its commitment to providing students with a comprehensive educational experience that enhances their academic, personal, and professional lives.
The University of Business and Technology, represented by the College of Business Administration, launched a community initiative to raise students’ skills through the "Skills Accelerator" series, which is several short courses offered by outstanding students in various fields to support their colleagues for continuous development during their educational, professional and personal journey during their study time at the University. The courses started with the first course titled "The benefits of artificial intelligence" prepared by the distinguished students "Fares Farhan, Saif Damanhouri and Emad al-Rashid", the audience reacted enthusiastically to the multiple uses they can activate artificial intelligence and showed their interest in the techniques that were illustrated in the form of real-life examples. Also, another course offered is "Public speaking" by the outstanding student in public speaking, "Sami Fathi", and the course has received great interest from students who aspire to gain more confidence in talking to the masses, and they expressed their desire to continue developing this skill, that is necessary for the success of any leader.The Dean of the College, Dr. Haneen Mohammed Shoaib, thanked the students' participation in these courses and extended an invitation to everyone who sees in themselves the desire to participate by registering at the deanship office, their interest to deliver courses and to share their strengths with fellow students.
The University of Business and Technology, represented by the College of Business Administration, launched its summer Edutainment program in line with the start of the summer semester and the activities of Jeddah season. The program aims to support education through entertainment by participating in various events. The start was with a group of students and faculty members participating in City Walk, where they got acquainted with many entrepreneurial projects of their colleagues participating there, including their personal brands, restaurants, and cafes. The business owners discussed the most important opportunities and challenges for them as students running their own businesses. The delegation also visited the exhibition "Imagine Monet" for the works of the French artist Claude Monet, where the students enjoyed seeing the modern technical embodiment of Monet's paintings in a digital format. They also got to meet the University student from the College of Engineering, who is proudly a Coordinator for the entire project (Badr Ramadan Fayad), who shared his experience with students as a student working on huge projects and balancing his studies and work to create a distinctive imprint in the business world. By organizing these trips, the College of Business Administration demonstrates its commitment to providing students with a comprehensive educational experience that enhances both academic, personal, and professional life aspects.
In alignment with UBT strategic plan to enrich knowledge, exchange culture, and gain experiences, and in continuation to the efforts made to strengthen the international relationship and cooperation between The University of Business and Technology and global educational institutions, the Deanship of Scientific Research organized a student exchange summer program with the University of Cattolica in Milan, Italy in which UBT student delegation, accompanied by Dr. Hawazen Mutair, has traveled to participate in this initiative whose objective is develop UBT students' international experience, providing them with invaluable insights and knowledge that they can bring back to share with the UBT community. The delegation represented UBT with great pride while they gained insights and knowledge that will undoubtedly contribute to the continued excellence of our university.