Colleges

Safa Murib

Lecturer
Manager, Marketing Center

College of Advertisement

Major of Advertising Creative Design - College of Advertisement - J
s.merheb@UBT.EDU.SA
966122159257

Safa Merheb is a lecturer creative design advertising at Jeddah College of Advertising. She has gone through American and French education, starting off with a Bachelor of Arts, in Graphic Design, with the honors, from the American University of Technology in Lebanon. She then earned another Bachelor in Advertising Strategies from, l’Ecole Supérieure de Publicité (ESP), a higher school of advertising in Paris, France, also accredited from the International Association of Advertising, New York. She landed her first position as a print producer and international media coordinator at John Walter Thompson agency. During this time Safa also pursued her Master’s degree in Advertising with an emphasis on project management for the communication industry from ESP.

Safa started her academic career in 2009 as a visual communication lecturer at Dar El Hekma College, and then moved to Jeddah International College formerly known as MITM. At JCA, she always seeks stimulating experience to apply her creative flare and strengthen her skills in most aspect of Design and communication strategies. She held the position of Head of the creative department for 2 years before resuming her lecturer duties. She likes to be considered as a stirrer of creativity and a pusher of curiosity among her students as she believes they are 2 essential assets for any good visual designer. On a personal career level she keeps looking to acquire new skills and knowledge especially in the field of storytelling strategies and transmedia she also hopes to start a PhD degree in the near future

  • Masters' Degree in Communication and Advertising, Ecole supérieure de Publicité, Paris, France.
  • Bachelor Degree in Advertsing project management, Ecole supérieure de Publicité, Paris, France.
  • Diploma of Advertising, International Advertising Association, New York.
  • Bachelor of Arts- Graphic Arts, American University of Technology, Lebanon

-Graphic Design &Visual Communication

-Editorial Design

-Creative Advertising

-Brand Identity

-Brand Narratives and transmedia

-Creative Communication strategies

-2007-2008, Print producer at JWT-Paris

2009\2010, a visual communication lecturer at Dar El Hekma College, Jeddah,

-2010\2013 Jeddah International College formerly known as MITM, Jeddah

-2013\Present, Jeddah College of Advertising (JCA)

-Visual Culture and Design

-Trans-media and brand storytelling

-Branding

-Consumer behavior and psychology

This information will be updated soon !

This information will be updated soon !

This information will be updated soon !

This information will be updated soon !

This information will be updated soon !