Welcome to the Department of Advertising Creative Design
The bachelor’s in advertising creative design program (ACRD) offers a specialized practice-based education and prepares students to hold creative positions within the communication industry occupying the roles (but not only) as:
• Art Directors
• Creative Copywriting specialists
• Creative Directors
• Commissioning directions
• Designers for Print, web, mobile platforms
• Art buying
• Wider roles employing creative and production skills across industries linked to advertising, publishing and media generally.
The Advertising Creative Design program courses enrich the students’ knowledge in more than one area of this domain and provide them with adequate skills for visual communication professions. These include media production, writing, and editing, creative advertising courses in addition to a series of software skills courses for a total of 131 credit hours.
Graduates will be competent and competitive in many public and private-sector advertising and advertising related roles. Students will have been expected to develop an understanding and skills in concept development, visualizing, design for production and contexts for contemporary Middle East and global advertising practices.
Graduates will be expected to become specialists in the practices of current online and offline media, to support the delivery of a multimedia advertising campaign.
Graduates will understand art and design and master communication skills to conceptualize, produce and present an advertising campaign, from concept to production of final artwork.