Passion :

Being positive, enthusiastic, taking pride of what we do, with the spirit of nothing is impossible.

Responsible:

Serving as catalyst for positive change and advancement of society.

Excellence:

Pursuing and sustaining the highest quality standards in all that we do through continuous lifelong learning.

Diversity:

Dealing fairly, respectfully and encouraging cultural diversity through inclusion of various perspectives, traditions and experiences.

Integrity:

Acting with dignity and honestly while adhering consistency to the university ethical and professional codes, which are aligned with Islamic Values.

Creativity:

Finding new ways to do things; being creative, flexible, and a change agent for the betterment of society.

Team spirit:

Fostering a team-working environment that encourages cooperation and emphasizes the strength found in teamwork - Stronger together.

Core Theme (1): Transformative Student Experience

Develop and deliver transformative learning experiences that nurture students holistically and prepare them for work and life.

Core Theme (2): High Quality Market-Driven Programs

Develop and maintain high quality market-driven academic programs that meet local and international standards, delivered by talented faculty who adapt innovative, technology-enabled and engaging learning and teaching practices.

Core Theme (3): Research with Tangible Impact

Create a vibrant intellectual environment that stimulates innovative research and publication in key focus areas that advance UBT reputation internationally and have meaningful impact on the curriculum, industry and the community.

Core Theme (4): Deep Engagement with the Industry and the Community

Develop strong and constructive relationships with the industry and the community by contributing the human capital development and to the cultural, social and economic wellbeing of the local and international communities.

Strategic Enabler (1): Ensuring Institutional Effectiveness

Cultivate a system-wide culture of quality, organizational integrity, effectiveness, and sound governance that will enable UBT to achieve its mission and strategic objectives.

Strategic Enabler (2): Valuing People

Create a campus environment conducive to attracting, retaining, developing and rewarding talented faculty and staff.

Strategic Enabler (3): Quality Facilities and Infrastructure

Provide quality facilities and infrastructure that enable effective, responsive and safe delivery of campus services for the benefit of students, faculty and staff and users beyond the University.

Strategic Enabler (4): Financial and Resource Sustainability

Enhance UBT’s financial sustainability through increased income generation, efficient financial planning, and resource allocation to meet academic and operational objectives.

Sustainability:

Through sustainability, UBT intends, within its core capabilities and resources, to educate learners, its faculty, and staff as well as the wider community on sustainable development. It also intends to address societal challenges and reduce environmental and social footprints of its campus operations, empower students and staff to act and make sustainability a central priority.

Digital Transformation:

By embracing digital transformation, UBT intends to leverage technology to improve and transform the University’s business processes to create a unique and responsive environment that transforms students’ lifecycle experience and staff working environment.

Internationalization:

UBT intends to embrace internationalization as a holistic strategy that supports the compacts with the UBT strategic plan 2024-2028 and a means to enhancing the quality of education and research for all students and staff, and to make a meaningful contribution to society .