To prepare graduates to contribute to society through the provision of a high-quality, market-driven undergraduate program in the field of sports management with a business orientation, thereby producing future leaders and entrepreneurs.

• 1. To provide a core curriculum that will enable students to acquire the knowledge, skills and disposition that are specific to sports management.
• 2. To facilitate the development of critical thinking and problem-solving skills throughout the curriculum, specifically in the field of sports management.
• 3. To display an understanding of the role and impact of growing and changing technologies on the sport experiences of individuals and communities, and on the delivery of sports management services.
• 4. To facilitate the development of effective and persuasive communication skills, both verbal and written, for leadership roles across various professional settings, as well as fostering the ability to work effectively with diverse groups and organizations in the field of sports management.
• 5. To develop an appreciation of how sports management can promote equity and social justice at the global, national, regional, and local levels.