Welcome to the Department Of Advertising Communication

OVERVIEW


The Bachelor degree in Advertising Communication (ACOM) provides practice based education to prepare students to become skilled specialist in Advertising communication strategies, for careers aimed at developing creative advertising strategies, content development and media planning.  Students will be able to hold positions within the communication industry (but not only) as:

Advertising Account Planner   

Copywriter  

Media Planner and Media Buyer  

Communications Strategist 

 • Content Planner

Objectives

To provide the industry with graduates knowledgeable in advertising communication strategies and media planning.

Provide the industry with graduates skilled in content production for advertising communication projects.

Build an inspirational learning environment to support innovative educational practices.

Engage in educational activities through research projects and initiatives to contribute in community advancement.

Develop links with a network of industry professionals by participating in collaborative projects.

Mission

The Advertising communication department’s mission is to prepare graduates to become skilled specialists in advertising cross-media communication by providing high quality practice-based education and research aligned with national and international standards, serving the community and industry needs.

Curriculum and Plan

PREPARATION PROGRAM

UBT Preparatory Program consists of non credited courses specifically designed to improve student's proficiency in English before they undertake undergraduate study and to develop and to improve student's knowledge of mathematical and analytic techniques through the medium of English Language

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ADVERTISING COMMUNICATION PLAN

It is highly important to follow the program plan during different semesters, as they are designed to prepare the students in each stage of the program. It is crucial for the student to meet his/ her academic advisor and follow the study plan of his/her major closely.

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COURSE DESCRIPTION

ADVERTISING COMMUNICATION PROGRAM COURSES DESCRIPTION

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Career Prospects

CAREERS AND EMPLOYABILITY

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PROGRAM ADVISORY BOARD

PROGRAM ADVISORY BOARD

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HEAD OF THE DEPARTMENT AND FACULTY MEMBER

HEAD OF THE DEPARTMENT AND FACULTY MEMBER

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