Based on the UBT Strategic Plan, the Jeddah College of Advertising
aims to focus its research effort on certain strategic fields of study
improving future prospects in the faculty development.
Communication Research Unit (CRU)
The Communication Research Unit was established in 2019 to provide
support for interdisciplinary research.
The idea of the research
unit is to create a research ambience, establish a multidisciplinary team,
bringing together experts of specific research topics and work as Research
Incubator for junior researchers, such as PhD students, lecturers, and college
By working with
qualitative and quantitative methodologies and techniques, the Communication
Research Unit defines its research agenda across disciplinary boundaries. It
includes but is not limited to different disciplines and research areas such as
communication sciences, social sciences, semiotics and media and cultural
studies, critical studies in advertising, audience studies, digital marketing
information and analysis, social media analytics and digital ethnography.
The Communication Research Unit also proposes to focus on
the emotional and cognitive aspects of advertising and mass media
effectiveness, interactive narrative, virtual environments and visual strategic
communication in order to be in line with the international and innovative
approaches to the study of Advertising, Media and Communication.
The Communication Research Unit emphasizes different perspectives and
collaborative actions, including international research cooperation, joint
publications, conferences, and seminars, to support the progress of
Communication and Advertising study, awareness, and application in KSA and at
an international level.