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Department Of Advertising Management

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Department Of Advertising Management

Program Overview

The Advertising Management Program is one of three linked programs that together allow the College of Advertising to offer specialist training across the whole field of Advertising, in a way that reflects the business and employment needs of the Kingdom of Saudi Arabia.

Graduates of the program will be able to fill positions in a wide variety of occupations/jobs categories, such as

Advertising Account handling
Strategic planning
Account Management
Media Strategist
New Business acquisition
Campaign planning and strategy
Market analysis
Wider management roles linked to marketing communications

Program goals

The goals of the program are:

1. To graduate qualified personnel capable of advertising strategic planning and handling advertising accounts.

2. To Foster students’ engagement with the advertising industry nationally and internationally.

3. To offer High quality academic programs in the field of advertising management through qualified faculty members.

4. To promote research activities in the field of Advertising with high involvement in research projects, participation in international conferences and publications in indexed journals.

5. To maintain close relationships with the community by encouraging students to work on real briefs and organize seminars by industry professionals.

Graduates’ attributes

Graduates of the program will exhibit the following attributes:

1. Strategic Planner

2. Skilled Communicator

3. Effective Leader

4. Team Player

5. Creative Thinker

6. Disciplined

7. Digitally fluent

8. Socially responsible

Program Mission

The mission of the program is to offer practical based education and research in advertising management that meets national and international quality standards, and provide students with the necessary knowledge, skills, attitudes, and ethical orientation to contribute meaningfully in the business community.

Curriculum and Plan

REQUIREMENTS PROGRAM

UBT’s Requirements Program consists of non-credited courses and English courses aimed at improving students’ language proficiency before they begin their undergraduate studies, as well as to develop and improve students’ knowledge of mathematical and analytical techniques through the medium of English Language.

ADVERTISING MANAGEMENT PLAN

It is highly important to follow the program plan during different semesters, as they are designed to prepare the students in each stage of the program. It is crucial for the student to meet his/ her academic advisor and follow the study plan of his/her major closely.