Colleges

Back To UBT

Department Of Advertising Communication

Home
JCA
Department Of Advertising Communication

Welcome to the Department Of Advertising Communication

OVERVIEW

The Bachelor degree in Advertising Communication (ACOM) provides practice based education to prepare students to become skilled specialist in Advertising communication strategies, for careers aimed at developing creative advertising strategies, content development and media planning. Students will be able to hold positions within the communication industry (but not only) as:

• Advertising Account Planner

• Copywriter

• Media Planner and Media Buyer

• Communications Strategist

• Content Planner

Objectives

• To provide the industry with graduates knowledgeable in advertising communication strategies and media planning.

• Provide the industry with graduates skilled in content production for advertising communication projects.

• Build an inspirational learning environment to support innovative educational practices.

• Engage in educational activities through research projects and initiatives to contribute in community advancement.

• Develop links with a network of industry professionals by participating in collaborative projects.

Mission

The Advertising communication department’s mission is to prepare graduates to become skilled specialists in advertising cross-media communication by providing high quality practice-based education and research aligned with national and international standards, serving the community and industry needs.

Curriculum and Plan

REQUIREMENTS PROGRAM

UBT’s Requirements Program consists of non-credited courses and English courses aimed at improving students’ language proficiency before they begin their undergraduate studies, as well as to develop and improve students’ knowledge of mathematical and analytical techniques through the medium of English Language.

ADVERTISING COMMUNICATION PLAN

It is highly important to follow the program plan during different semesters, as they are designed to prepare the students in each stage of the program. It is crucial for the student to meet his/ her academic advisor and follow the study plan of his/her major closely.