Sharifah Ahmed

Assistant Professor, Marketing
Supervisor of Marketing Department

College of Business Administration- Jeddah

Major of Marketing - College of Business Administration - J

Dr. Sharifah Fatimah Syed-Ahmad (Ph.D., University of Western Australia) is an Assistant Professor at the Marketing Department, College of Business Administration, University of Business and Technology, Jeddah, Saudi Arabia.

Dr. Sharifah had taught at the Prince Sultan University, Riyadh, Saudi Arabia and the University of Malaya, Kuala Lumpur, Malaysia.

She has a Bachelor of Business Administration degree from the University of Michigan, USA, Masters in Public Relations from the University of Stirling, UK, and PhD from the University of Western Australia, Australia.

Prince Sultan University, Riyadh, KSA:

- Received Excellent Coordinator Award (Women’s Campus) 2013/2014, CBA

- Nominated Rector’s Award for Distinguished Teaching 2017/2018, 2018/2019


University of Malaya, Kuala Lumpur, Malaysia:

- Received Special Award for Academic Staff-Excellent Contract Staff (Female), 2012, Faculty of Business and Accountancy

- Received Certificate for Service Excellence in year 2001, 2002 and 2006, International and Corporate Relations Office 


- Awarded University of Western Australia Business School Travel Awards for the Australia New Zealand Marketing Academy Conference (ANZMAC) 2008 conference

- Awarded the Malaysian Government and University of Malaya scholarship for PhD program University of Western Australia, Australia


Brand Management

Consumer Behavior

Industrial Marketing

Integrated Marketing Communications

International Marketing

Marketing Management

Marketing Principles

Prince Sultan University, Riyadh, Saudi Arabia, August 2013 - August 2019

Assistant Professor, Marketing Department, College of Business Administration

University of Malaya, Kuala Lumpur, Malaysia , 1999 – June 2013      

Lecturer, Faculty of Business and Accountancy (April 2012 – June 2013)

Tutor, Faculty of Business and Accountancy (June 2007 – March 2012)

Assistant Registrar, International & Corporate Relations Office (July 1999 – June 2007)


University of Western Australia, Australia, January-February 2008         

Tutor, Marketing Management


Universiti Tun Abdul Razak, Kelana Jaya, Malaysia,  June-July 2006

Course Leader and Lecturer (Part-time), Brand Management


Salesforce (M) Private Limited, Kuala Lumpur, Malaysia, 1998 - 1999

Customer Service Executive

Digital Marketing

Islamic Tourism

Consumer Behavior

Word of Mouth

Teaching Techniques

Online Research Techniques

Social Media

Google Scholar : Sharifah Fatimah Syed-Ahmad

Research Gate : Sharifah Fatimah Syed Ahmad

Linkedin : Sharifah Fatimah Syed-Ahmad