Colleges

Colleges

Ramzia Albakri
Assistant Professor, Marketing
Vice Dean, CBA – Female Section
College of Business Administration- Jeddah
Major of Marketing - College of Business Administration - J
r.albakri@ubt.edu.sa

Overview

Ph.D. in Electronic Business Technologies, The Faculty of Engineering, University of Ottawa Thesis Title: “The Role of Social Media in Providing New Opportunities in Work and Life: A Qualitative Study of Professional Saudi Women” (published) Ottawa, Canada April 2020

Qualifications

This information will be updated soon !

Teaching Areas

Digital Marketing

Strategic Marketing

Services Marketing

Integrated Marketing Communications

Luxury and Fashion Marketing

Social Media Marketing

SEO

Experience

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Research

e-SOCIETY, e-BUSINESS, e-TECHNOLOGY, Social media, social networks, sociocultural change, consumer behaviour, digital marketing

Publications

Article

Published

Exploring the challenges of divorce on saudi women. Journal of Family History, 42(2), 184-198.

Albakri,R. H., & Luppicini, R. (2017),

Book Chapter

WIP

The Factors Affecting Online Buying Behavior of Consumers During Crises: Literature Review

Maryam Shaaban, Allam Hamdan & Ramzia Albakri ,

Links

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This information will be updated soon !

This information will be updated soon !

This information will be updated soon !