NORTH OBHUR MASTER PLAN
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The Marketing Department at CBA recently collaborated with Savola Company to engage students in a real-world marketing challenge. Led by Dr. Sharifah Ahmad and Dr. Abdulelah Al-Thagafi, the initiative focuses on developing a 360-degree marketing communication campaign for AFIA’s new snacking category launch in the Saudi market.The project focuses on several key aspects, including creative digital communication, where students will develop mood boards, storytelling elements, and sketches to illustrate their ideas. They will also work on tagline development, crafting a slogan that resonates with the Saudi audience. Additionally, the project emphasizes a digital activation strategy to engage consumers online and drive interaction. Another crucial component is sampling activation, where students will propose innovative methods to encourage product trials.Savola will support students by evaluating their final presentations and selecting a winning team, whose creative ideas will be implemented in the market offering them valuable industry exposure and real-world experience.Special thanks to Savola’s key representatives, including Ms. Reem Nasser, Ms. Rana Shaiban, Ms. Hanouf Sibih, Mr. Omar Awad, and Ms. Ruba Anbari, for facilitating this collaboration.The Marketing Department eagerly anticipates the final presentations and looks forward to celebrating students' creativity and strategic thinking. This initiative reinforces UBT’s commitment to bridging academia and industry, equipping students with hands-on experience.
The University of Business and Technology (UBT) recently hosted an exclusive Career Talk and panel discussion featuring industry leaders from Formula E. Held on February 15th. The panel was moderated by Charlie Harbord, Senior Communications Manager at Formula E, and featured key figures including Agustin Delicado (VP, Event Operations), Cara Pelchen (Director, Teams & Manufacturers Partnerships), Tommaso Volpe (Managing Director & Team Principal, Nissan Formula E Team), and Dr. Hamza Ahmed Ghulman (UBT President Advisor & Mechanical Engineering Professor). The discussion covered topics ranging from event operations and strategic partnerships to leadership in motorsports and technical innovation, offering students an opportunity to learn about career paths in the fast-growing Formula E ecosystem. This successful event gave UBT students a unique opportunity to engage with top professionals and explore exciting career prospects in the world of electric racing.
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UBT, being an important strategic partner of the Cambridge Islamic Finance Academy (UK) exhibited its presence and participation in the 2nd annual Cambridge Islamic Funds Forum at the Intercontinental Hotel in Jeddah on Monday, February 10.The Department of Finance, CBA, UBT invited participation in the event. In addition to the representatives, students, and delegates from the Finance Department, the event was attended by Dr. Ahmed Qutb and Dr. Iman Attia from the Accounting Department, along with Dr. Sarah Zakour from the Retail Management Department. The collaboration between various departments in attending the event demonstrated the sharing of interdisciplinary interests. Dr. Hanan al-Madani from the College Requirements Department received the conference trophy for the university.
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The HRM Department at CBA had the pleasure of welcoming its esteemed alumna, Ms. Meead Mujalled, on Monday, February 10, 2025. During her insightful session, she shared her career journey, detailing her transition from recruitment to the training and development department. She highlighted key experiences, challenges, and lessons learned, providing students with valuable insights into the evolving field of HRM.Engaging and inspiring, her talk offered a real-world perspective on career growth, leaving students motivated and better prepared for their future in HRM.
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The University of Business and Technology, in collaboration with CreativeMornings, hosted Engineer Hussein Bahri—a prominent Saudi entrepreneur and philanthropist on Saturday February 08, 2025. Eng. Bahri is the founder of The Arab Poultry Breeders Co., AlWedad for Orphan Care, and the Ekhwanakom Association for empowering orphans without guardians In his lecture titled “My Journey to the Million and the Blessings of Philanthropic Work,” Engineer Bahri shared valuable insights from his career. He emphasized that true success stems from a balanced pursuit of wealth, health, and philanthropy, attributing his achievements to an unwavering commitment to community service. The lecture was attended by over 100 members from both the university and the broader community.This event underscores the university’s commitment to integrating academic theory with practical experience and fostering social responsibility among future leaders.
The Film Commission hosted a Masterclass led by renowned film producer Habib Atia, in collaboration with the College of Advertising. The event brought together industry professionals and aspiring filmmakers, with Atia sharing insights on film production, industry trends, and career advice.Following the success of the Masterclass, a 3-day workshop offered hands-on experience in advanced filmmaking techniques from February 4th to 6th. This partnership aimed to equip emerging filmmakers with the skills necessary to thrive in the evolving industry.
The Marketing Club successfully launched its first-ever Student-to-Student Workshop Series this semester, an initiative supervised by Dr. Kholod Aggad and Dr. Abdulelah Althagafi, with the support of Head of Marketing Department Dr. Sharifah Ahmad. This series aims to provide a platform for students to lead engaging and insightful discussions on key marketing concepts while enhancing their peers’ learning experiences. The series began on February 3rd at the North Obhur campus with a workshop led by Abdullah Altowairqi, focusing on humor in marketing and how it serves as a powerful tool to connect with audiences. Students explored persuasive messaging techniques and analyzed real-world examples to better understand consumer behavior and the impact of humor in advertising strategies.The second session in the series took place today, February 5th, at the Corniche campus, led by Abdullah Altowairqi and Banan Ghassal. This session further amplified the series’ success, fostering lively discussions and offering practical insights into marketing principles. Special thanks to Marketing Club leaders Abdullah Altowairqi and Banan Ghassal for their dedication and effort in organizing these impactful sessions. The Marketing Club is excited to continue empowering students with hands-on learning opportunities and looks forward to hosting more sessions in the future.
Hospitality and Tourism students at the college of Business Administration, accompanied by the department faculty member Hussein Engawi, embarked on an experiential learning Journey. The group visited the prestigious Joudyan Hotel and Jeddah Edition Hotel, where they gained invaluable insights into the inner workings of a luxury hospitality establishment. Following the hotel visit, the students proceeded to the Jeddah Yacht Club, where they had the unique opportunity to explore an Italian Navy ship that is going towards an endeavor through the world, harbored in the marina. This immersive experience provided students with a comprehensive understanding of the tourism and hospitality industries, bridging theoretical knowledge with practical application. UBT continues to prioritize experiential learning, fostering well-rounded graduates equipped to excel in their chosen fields.
Prof. Haneen Mohammad Shoaib, the Dean of the College of Business Administration, Advisor to the Chairman of the Board of Trustees and member of the Advisory Council to the University President, launched her first poetry book in English in the presence of the Chairman of the Board of Trustees at the University of Business and Technology, Dr. Abdullah bin Sadiq Dahlan. The event, organized by the university's library under the supervision of Ms. Haneen Al-Ghamdi and Ms. Jana Al-Alolyani, was attended by university leaders, faculty, and students. It was a celebration of creativity and knowledge. Prof. Haneen Shoaib expressed her delight and gratitude for this celebratory occasion marking her first release, which features a comprehensive portrayal of human emotions across its pages, addressing various themes such as love, separation, self-reliance, time, and life with its ups and downs, and human experience.
As part of its commitment to enhancing students’ skills and bridging the gap between academia and industry, the Marketing Department, in collaboration with Goody, has launched a real-life project designed to empower students with hands-on experience in marketing research within a competitive and practical environment.This initiative, coordinated by Dr. Kholod Aggad with Goody, will be supervised by both Marketing Research instructors—Dr. Kholod Aggad and Professor Mohammad Zulfeequar, who provide academic guidance and support to ensure students gain the maximum educational benefit.During the introductory session, which was attended by Goody representatives, Ms. Asma Muqaibil and Mr. Hammad Ghadai, the team met with 55 participating students, offering them a comprehensive briefing on the challenge, answering their questions, and outlining a clear roadmap to help them confidently navigate this competitive experience.Dr. Sharifah Ahmed, Head of the Marketing Department, emphasized the importance of this competition in refining students’ skills and preparing them for real-world marketing challenges. She praised this valuable collaboration and encouraged all students to actively participate and make the most of this opportunity to engage with industry experts.A special thank you to Goody and their representatives, Ms. Asma Muqaibil and Mr. Hammad Ghadai, for their continued support of such educational initiatives, which strengthen the partnership between academia and the business sector and contribute to equipping students with the skills necessary for future career success.
i joined ubt and obtained my bachelor's degree in electrical engineering. they had been a significant contributor to the development of my personality. i have established my team-work skill, leadership & time management and have also been able to enhance these skills. i gained comprehensive knowledge in my major from brilliant professors, which supported me to grow and develop in the world of business and projects.
ubt was one of the reasons for my entry into the business world. i studied ba and majored in finance and graduated with honors in 2017, and i trained at ghassan ahmed al-sulaiman company - ikea - in the corporate insurance department for 6 months, after that i was appointed in the internal audit department as an internal auditor. it was a very profitable experience in which i invested myself and my skills. in 2020, i completed my master's degree in business administration with first honor, which was a journey full of scientific experiences and knowledge, and it opened up a wide field for me in self-development and management skills.
abdulrahman j. al- timani is the founder of fasilah, ambassador to the un and international youth envoy to the american congress!
ubt has given me an unforgettable experience when it comes to education. not only i could find an excellent job,thanks to ubt career center,
ubt has given me an unforgettable experience when it comes to education. not only i could find an excellent job,thanks to ubt career center,
studying at ubt enabled me to kick start my career in a very positive way. the curriculum and way of teaching really showcases actual environments of a work setting. ubt's philosophy combined with the right tools and mindset taught me how to be successful in life.
studying at ubt enabled me to kick start my career in a very positive way. the curriculum and way of teaching really showcases actual environments of a work setting. ubt's philosophy combined with the right tools and mindset taught me how to be successful in life.
deputy minister for executive affairs and shared support services - ministry of communications and information technology
the journey in the marketing world gave me a great opportunity to learn the latest strategies in international marketing techniques.
the journey in the marketing world gave me a great opportunity to learn the latest strategies in international marketing techniques.
abdulrahman j. al- timani is the founder of fasilah, ambassador to the un and international youth envoy to the american congress!
i’m proud to be a ubt graduate. this leading university has given me the opportunity to become a director just a year after graduation. thanks ubt!
focused, hard work is the real key to success. keep your eyes on the goal, and just keep taking the next step towards completing it. if you aren't sure which way to do something, do it both ways and see which works better. john carmack this quote really inspired me through my college days, and continues to do so. it opened my mind and challenged my ability to achieve goals, and so expanded my knowledge base and gave me more confidence. in college, i learned that i could begin projects and achieve higher standards which opened doors for me to walk into a highly professional career. what i would really like to say to all ubt instructors is: thank you so much for believing in me, and for spicing up my life. i am happy that you were able to share such a milestone with me by being there as my instructors, or being my colleagues and enriching me with your generosity. i thank you sincerely for being such a vital part of my life.
when i first set out on my university journey, i was an entirely different person from what i have become today. before joining ubt, i was a self-contained individual who would shrink into herself amongst strangers and would feel intimidated in the spotlight, but now i am a different person. i graduated from ubt as a person who feels quite comfortable being in the spotlight. this whole experience played an integral role in the development and preparation of my skills and abilities and allowed the advancement of both my management and leadership skills and helped develop both my soft and hard skills, making me a more attractive candidate in a competitive labor market. therefore, i would like to take this opportunity to thank ubt and most importantly all my dear instructors for assisting me in laying such a strong foundation towards a more professional career.
i joined cba during its very early days when the girls section was just a single floor in an office building next to the jeddah chamber of commerce and industry. regardless of its size at that time and its infancy, the curriculum, books used, and caliber of its academic staff were impressive. i will always be grateful to have been taught by instructors who combined academic excellence with professional expertise in the industry bringing balanced and real life insights to the courses. due to the quality of teaching which i received in cba, my basics were good enough to pursue a master’s in accounting and finance in the uk and graduate with distinction. in addition to having a successful professional career, alhamdulilah. i am proud to be a graduate of an institution that progressed over record time; evolving from iba to cba to ubt. i wish ubt continued prosperity for generations to come.
my time at the college of business administration has been pleasant and fruitful. i see how valuable i am to the market as a ubt graduate, it makes me feel proud. employers know the quality of education we receive, and feel confident to hire us eventually.
my journey in cba was full of adventure, it doesn’t matter if it was positive or negative, what matters if i learned from my them or not and i did actually learned a lot of things. cba made me look at the organizations from various angles, not only through the marketing eye, through hr, fin, accut, etc… eyes. each major complete one another and that’s how any business survive, each department relies on the other department such as hr and mkt. i’ve always wanted to major in marketing because it depends on the person’s creativity and the way the person want to their customer to be satisfied when they see what they want. marketers always want to see the smile on their loyal/regular customer because this is the mark that tells them that they had accomplished their mission. however, cba is the best college for someone who want to major in fields related to business. i entered cba with basic knowledge that i studied in school and now i am graduating with advanced knowledge that is built on my basic knowledge. thank you ubt/cba for providing me the opportunity to explore my self and excell in the field that i majored in. thank you !
i would like to start this by thanking the most to allah, who has given me so much strength and power in resisting during all times when i felt down he sent me the best ideas and helped me to get over every difficulty. then, i would like to thank my university for providing me great education and experience during all classes and assignments, since based on them i have gained knowledge in this field that i want to work for in the future. the college of business administration has given me a very good education plan which will help me a lot in the future. second to this, i owe most of this knowledge to the amazing teachers that i have had in every class, since they always knew how to explain to me all the uncertainties that i had and who always helped me. i will remember each and every one in my future work places since i will apply the knowledge you gave me. thank you all very much!
my four years in the accounting program at ubt (university of business and technology) were among the best years of my life. sure, i faced some difficulties, but i was thinking all the time it will get brighter in the future by just keeping my focus and momentum level high. i now work in ey one of the leading and fast growing cooperation’s in my field, which i can see my year of studies reflecting in my career with positive success. there was encouragement coming from all sides and that can never be underestimated in contributing to a successful accountant.
once i joined the real life of work, i realized how almost everything i have learned is somehow related to what we actually do at work. the curriculum we had and the way our instructors delivered what we needed to learn is nothing but remarkable. words would never express the extent of my gratitude and appreciation for all the support, knowledge and guidance i received during my time at cba.
ubt is truly a unique institution, not only academic and practical excellence, but also by motivated students, engaging professors from biggest company in ksa, being at ubt the past five years has been great. the program is fantastic, the academics are the best in their fields. i know i got a quality education and experience! the faculty and community here are genuinely interested in the individual success of every student. ubt is creating a world class and contemporary educational environment thus enabling individuals to develop their potential so as to transform as global leaders as well as committed, dynamic and ethical professional of tomorrow. ubt generate new knowledge by engaging in cutting-edge research and to promote academic growth.
i joined cba on their first semester in sari building. it was an overwhelming experience for me since i never changed schools throughout my early years of studying. however, cba was a warm and welcoming place that helped me to adapt quickly with the change. i choose mis as major, and we were very few in number compared to other majors, and i have to admit that it was very challenging, yet gave us the opportunity to maximize our learning. due to the quality of teaching which i received in cba, i was offered a full time job during my coop training period, and held a very good position for a fresh graduate, which led to quick and successful promotions, and for that i will always be grateful. i am proud to be a graduate of cba that has a reputation as the leading business school in saudi.
attending many workshops and seminars, which took place in ubt, has helped me a lot in better understanding the work market/environment. engaging in many extracurricular activities has definitely improved my teamwork and communication competencies. i have always loved exams and assignments that would challenge my ability of thinking and require my opinion; my job is a daily challenging assignment. curriculum is a solid base, but continuous reading and keeping up with market trends and best practices will help connecting the dots. my sincere appreciation goes out to the faculty members of hr, who played a huge role in developing the competencies i need in my job.
during the time i was studying in ubt, my skills were enriched both personally and professionally through the development of the strong business fundamentals, while focusing on enabling future leaders via fostering the team work culture, these have broadened my business skills which leveraged my career in sanofi.
during my study at cba and being part of the marketing department, i was taught by a great faculty who cared about their students and the achievements they are doing. i will always be grateful for the motivation they provided us and the opportunities they gave us to become better and move on to the career world to change it creatively with the tools we learned and the keys we gained.
studying at ubt has been a good investment in the development of my working life. i completed a bachelor’s degree in major management information system. they provided me with practical knowledge, and at the same time gave me a head start and prospects for growth in the world of business.
being one of ubt alumni is a great treasure in my life. i had my bachelor’s degree in finance from ubt and graduated with first honor. which gave me the golden opportunity to pursue my master of business administration in los angeles, californian and working in the biggest saudi retail companies. i will always be proud to be ubt alumni.
studying at ubt gave me a competitive knowledge and skills towards other candidates after graduating with a bachelor degree in human resources management with a place of second honor, i got a job offer while doing my coop training. my employer was impressed with the knowledge and capabilities i have as a fresh graduate. that’s why i have decided in 2019 to continue my master degree in ubt after 3 years of working experience because it will add a lot of value to my knowledge and to help flourishing in my career path and to reach the managerial level.
graduated 2015, majored in marketing, was the first marketing intern in nestle saudi arabia, got the internship for 3 months then managers extended my internship for more 4 months as total of 7 months. it was a very successful experience. after that i got a job in alesayi group as a marketing coordinator after two years got a promotion to marketing specialist then got another opportunity in the e-commerce field. which i'm currently working at hnak.com as key account executive. ubt is what formed me to be competitive, strong and eager to learn more and gain experienced and i'm always grateful and proud to be a ubt graduate.
studying in ubt, allow me to experience the workplace before graduation through projects and volunteering work which inspire me and broaden my vision of my career future. after graduation: in 3 years i have worked in three different industries, i am master student at ubt, and i am qualified to get professional certificate by attending aphri course at ubt executive education (ubt ee).
i started my work journey in 2013, i worked part-time at wall street institute and maintained a high gpa then got accepted and given the full scholarship. i have participated in the unilever quest program and have reached level 3 out of 4 which was a great achievement at that time. i continued to work while studying for 2 years and then got accepted into pepsico as a marketing intern for the summer. my managers have extended my internship and gave me more responsibilities by including me in exclusive projects. afterwards, my internship has ended and i have received my certificate with second honors and a gpa of 4.28. then i started working as a key accounts supervisor in pepsico and i worked in dairy queen as a marketing and sales specialist. now i’m currently the marketing supervisor in e-commerce named hnak.com i have learned a lot from ubt instructors who have taught me what it takes to become a successful marketer and it's an honor to be a ubt alumni.
i joined ubt in 2013 and was not sure of what major i want to enter, until i encountered such professional tutors and instructors who guided me step by step and lead me to the right direction. so i started working hard with long hours and sleepless nights, i have also made wonderful friends during my journey who helped me in my decision making, until i finally graduated in 2016 as finance graduate with second honor and a gpa of (4.63/5). it was my greatest honor and pleasure to have graduated in such a successful institution with the help of my beloved doctors and professors, of course there have been some ups and downs, but then this is life, it’s all about how you push harder and harder for your success. and it’s fair to say that after god’s will then ubt that i am now a corporate relationship manager in samba financial group. lastly, i want to tell everyone who went through failures in life to always remember what albert anstien said, “never give up on what you really want to do”. thank you ubt!!, thank you for everything, as one journey ends another begins.
it’s my honour to be one of ubt alumni. i had my bachelor’s degree in marketing from college of business administration (cba)-2007 and graduated with first honour. therefore, it gave me the chance to pursue my master’s degree in consumer marketing from university of liverpool, uk then my phd in management information systems royal melbourne institute of technology, australia. now, i work as an assistant professor at one of the biggest governmental universities, umm al-qura university and i teach in ubt as a part professor. i am so proud to be member of ubt family and ubt alumni.
ubt has paved the way for me to follow my passion, explore my potentials and believe in myself. it provided me the opportunity to flourish not only academically but also experientially. “education for job opportunities” is what ubt has promised us as students and provided as graduates. i graduated with first-class honor in management information system and currently i work as business relationship analyst in one of the leading companies in dairy industry.
it is really an exclusive experience i had during my master of business administration from distinguished university ubt were i had the opportunity to learn the concept of business administration which is adding value to my basic education as medical doctor to guid and help me to understand and deal with variants processes of administration.
CBA - Accounting Program is accredited by ACCA (Association of Chartered Certified Accountant), which is the global body for professional accountants.
CBA Successfully completed the EDAF Mentoring process, as it was indicated in EFMD http://www.efmdglobal.org/edaf
UBT is institutionally accredited for the period 1st November 2017 to 31st October 2021 – National Center for Academic Accreditation and Assessment – Education Evaluation Commission On October 14th, 2018, UBT signed an agreement with the National Center for Academic Accreditation and Assessment to renew the Program accreditation for the five CBA programs and start the program accreditation projects for nine programs: Insurance and risk management, Supply chain management, Civil Engineering, Electrical Engineering, Industrial Engineering, Software Engineering, Advertising management, Advertising communication and Advertising Creative Design. UBT got the institution accreditation for the period November 2017-2021 and currently, UBT is proud to be fully accredited for the period November 2021 – October 2024
Jeddah College of Advertising (JCA) got IAA professional accreditation for the period 1 January 2021- January 2024.
UBT is Proud of CBA’s Bachelor of Science in Finance program becoming accredited by The European Foundation for Management Development for the period 2021 – 2024. With Great Pride this is the first program to gain EFMD Accreditation Across Business Schools’ programs within Saudi Arabia and the Gulf Region.
UBT English Language Academy (ELA) has submitted the Eligibility form on November 22nd, 2016, to The Commission on English Language Program Accreditation (CEA), and passed the eligibility stage. Currently, ELA is in preparing for the self-study stage of the CEA.
Proud of being ranked for the second year in a row in QS Top Arab World University Ranking
The QS intelligence Unit has, through rigorous and independent data collection and analysis of performance metrics as set out in the QS Star methodology, rated The University of Business and Technology as a Five Stars institution.
An EFMD member since 2005
CBA is a member of “The Association to Advance Collegiate Schools of Business” – AACSB
A member of the "Association of MBAs" AMBA
UBT is a member of Association of Arab Universities (AARU).
UBT is a member of International Association of Universities (IAU).
UBT is a member of IREG observatory on Academic Ranking and Excellence
UBT is a member of Quality Matters.
In 2021 - UBT became an official signatory of UN Initiative of Principles for Responsible Management Education.
In 2020, CBA is proud to achieve the status of Bloomberg Experiential Learning Partner (ELP) through their finance department.
