Total Number of Publications
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Active MOUs
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The University of Business and Technology, represented by the College of Business Administration, launched a community initiative to raise students’ skills through the "Skills Accelerator" series, which is several short courses offered by outstanding students in various fields to support their colleagues for continuous development during their educational, professional and personal journey during their study time at the University. The courses started with the first course titled "The benefits of artificial intelligence" prepared by the distinguished students "Fares Farhan, Saif Damanhouri and Emad al-Rashid", the audience reacted enthusiastically to the multiple uses they can activate artificial intelligence and showed their interest in the techniques that were illustrated in the form of real-life examples. Also, another course offered is "Public speaking" by the outstanding student in public speaking, "Sami Fathi", and the course has received great interest from students who aspire to gain more confidence in talking to the masses, and they expressed their desire to continue developing this skill, that is necessary for the success of any leader.The Dean of the College, Dr. Haneen Mohammed Shoaib, thanked the students' participation in these courses and extended an invitation to everyone who sees in themselves the desire to participate by registering at the deanship office, their interest to deliver courses and to share their strengths with fellow students.
The University of Business and Technology, represented by the College of Business Administration, launched its summer Edutainment program in line with the start of the summer semester and the activities of Jeddah season. The program aims to support education through entertainment by participating in various events. The start was with a group of students and faculty members participating in City Walk, where they got acquainted with many entrepreneurial projects of their colleagues participating there, including their personal brands, restaurants, and cafes. The business owners discussed the most important opportunities and challenges for them as students running their own businesses. The delegation also visited the exhibition "Imagine Monet" for the works of the French artist Claude Monet, where the students enjoyed seeing the modern technical embodiment of Monet's paintings in a digital format. They also got to meet the University student from the College of Engineering, who is proudly a Coordinator for the entire project (Badr Ramadan Fayad), who shared his experience with students as a student working on huge projects and balancing his studies and work to create a distinctive imprint in the business world. By organizing these trips, the College of Business Administration demonstrates its commitment to providing students with a comprehensive educational experience that enhances both academic, personal, and professional life aspects.
The University of Business and Technology, represented by the College of Business Administration Industry Relations Unit, has launched a new summer training program following the signing of (MOUs) with several renowned companies. Students applications have been placed in companies such as Aquat, BRF, Halawani Brothers, Alzahid, Bupa, and Johnson Control. This initiative comes after the success of the first launch of the summer training in the college for 1st and 2nd year students last year with the goal of enhancing their professional skills. The summer training aims to provide students with valuable industry experience and skills development by offering them the opportunity to work on real-world projects and gain firsthand exposure to current industry practices and methodologies. The program reflects UBT's commitment to enhancing student employability and aligning academic programs with industry needs in achievement of the University's slogan "Education for Job opportunities and Entrepreneurship."
In alignment with UBT strategic plan to enrich knowledge, exchange culture, and gain experiences, and in continuation to the efforts made to strengthen the international relationship and cooperation between The University of Business and Technology and global educational institutions, the Deanship of Scientific Research organized a student exchange summer program with the University of Cattolica in Milan, Italy in which UBT student delegation, accompanied by Dr. Hawazen Mutair, has traveled to participate in this initiative whose objective is develop UBT students' international experience, providing them with invaluable insights and knowledge that they can bring back to share with the UBT community. The delegation represented UBT with great pride while they gained insights and knowledge that will undoubtedly contribute to the continued excellence of our university.
The College of Business Administration participated in the Athens International Marketing Conference 2024 in Greece, which took place from July 1st to July 5th. CBA was represented by Dr. Abdulelah Althagafi, Assistant Professor in the Marketing Department, who presented his research on marketing mechanisms in higher education in an effort to achieve the goals of Saudi Vision 2030 regarding the development and growth of the education sector. The Dean of the College of Business Administration, Dr. Haneen Mohammad Shoaib, expressed her great pride in Dr. Abdulelah research achievements, and wished him and the entire faculty further success on both the research and academic levels.
The TechnoValley at the University of Business and Technology (UBT) has recently become a member of the prestigious International Association of Science Parks and Areas of Innovation (IASP). This membership marks a significant milestone in UBT’s journey towards fostering innovation, research, and international collaboration. The International Association of Science Parks and Areas of Innovation (IASP) is a global network that connects science parks and innovation districts worldwide. Founded in 1984, IASP promotes the growth and effectiveness of these areas through various activities, including knowledge exchange, networking opportunities, and collaborative projects. UBT has long been committed to advancing research and innovation in various fields. By joining IASP, UBT aims to leverage the resources, knowledge, and global network of the association to enhance its own research capabilities and foster a culture of innovation among its students and faculty.
The University of Business and Technology (UBT) offered a one-week intensive training course to the General Directorate of Education in Jeddah on communications, marketing, advertising, community responsibility, and volunteering (May 19-23, 2024). The training program was organized by the Community Responsibility Center and the Training Center at UBT. The training program began on its first day with a course on communication, negotiation, and persuasion skills presented by Dr. Khalid Al-Shohaib, an Associate Professor and consultant at the Jeddah College of Advertising, UBT. The course highlighted the importance of communication in our daily and professional lives.On the second day, the program continued with a course on marketing skills presented by Dr. Raef Abdennadher, an Assistant Professor of marketing and advertising strategies at the Jeddah College of Advertising, UBT. Dr. Raef discussed the importance of marketing, the stages and steps of marketing, developing a successful marketing plan, and the role of marketing in supporting Vision 2030. The training program proceeded on its third day with a course on advertising skills presented by Dr. Raef Abdennadher. The course included definitions of advertising, an explanation of its relationship with promotion, as well as an overview of the characteristics and elements of advertising campaigns. A practical application was conducted through the review of various advertising models. On the fourth day of the training, Dr. Kamal Shaaban Abdelaal, the Community Responsibility Advisor at Abdul Latif Jameel Company, conducted a training course on building corporate social responsibility plans, addressing corporate social responsibility definitions, dimensions, and how to plan and design community initiatives.The training program concluded on its fifth and final day with a session by Ms. Abrar Al-Jilani, the volunteering advisor at Ghadan Consulting Company, with a course on creating and managing volunteering opportunities, discussing the importance of activating volunteering initiatives in the Kingdom and ways to design volunteer opportunities professionally.The program ended with an honorary ceremony for the General Directorate of Education staff in Jeddah. All attendees expressed their satisfaction with the program, confirming the university’s role in developing and investing in the human capital of various fields and sectors to achieve Vision 2030. Mr. Humod Al-Sqiran, the Advisor and Spokesperson for the General Directorate of Education, expressed heartfelt thanks and appreciation to all staff of UBT in general and to the Community Responsibility Center and the Training Center in particular for hosting and executing this course efficiently and diligently.
In a significant move to bolster educational and economic development, the University of Business and Technology (UBT) has signed a Memorandum of Understanding (MoU) with Jeddah Valley, the investment arm of King AbdulAziz University. This partnership aims to leverage the strengths of both institutions to drive innovation, enhance academic collaboration, and contribute to regional growth.UBT is renowned for its commitment to excellence in education, research, entrepreneurship, and community service. With a vision to cultivate leaders and innovators, UBT has consistently achieved milestones that position it at the forefront of higher education in the region.Jeddah Valley plays a pivotal role as King AbdulAziz University's investment arm, focusing on fostering connections between academia and industry. Its mission to promote sustainable development and economic diversification aligns perfectly with the objectives of this new partnership.The MoU signing ceremony, held on May 29, 2024, at UBT Corniche Campus, witnessed the presence of distinguished leaders from both institutions. Representing UBT were Dr. Weam Tunsi, Dr. Mahmoud Baeissa, Dr. Hatem Baaqil, Dr. Saeed Al Sheikh, Dr. Basma ElZein and Dr. Ruaa bin Sedeeq. From Jeddah Valley, the attendees included Dr. Sattam Linjawi, Mr. Omar Al Ghamdi, Mr. Omar Yamani, Mr. Hussein Eid, Mr. Yasser AlKathiri, Mr. Mohamed Ashour, and Mr. Waleed Mehana. Each of these leaders underscored the significance of this collaboration in their speeches, highlighting the promising future and shared goals of both institutions. The MoU outlines several key areas of collaboration, including: * Practical training programs according to the requirements of the programs of the faculties of engineering, business administration, advertising, and law * Field studies and field trips for students * Professional development for faculty members and students * Joint education, scientific, and collaborative research projects * Joint investment projects * Joint startups * Collaborative incubators and accelerators * Exchanging knowledge and experiences by participating in organizing events, seminars, and workshops * Exchange of informationMembers from both institutions will have opportunities to engage in groundbreaking projects, participate in exchange programs, and benefit from practical training and field studies. Additionally, this collaboration is expected to spur economic growth by fostering joint startups, investment projects, and the establishment of incubators and accelerators.The MoU between UBT and Jeddah Valley marks a milestone in the journey towards a more integrated and innovative educational ecosystem. This strategic partnership holds immense promise, paving the way for new opportunities and a brighter future for both institutions and the wider community.
The College of Business Administration at the University of business and technology is proud of its distinguished graduate from the Department of Human Resources Management (Latifa Momena), CEO and founder of the Wesal Alkhair horseback Riding Academy for people with special needs. At the opening ceremony of the Academy and in the presence of one of the graduate teachers, Ms. Huda Alkhalidi, Latifa mentioned in her speech that she started charity work when she was volunteering with the University of business and technology to complete the 100 volunteer hour as a graduation requirement, at the Open Skies Foundation, which was founded by the late Ms. Judy Hory, a former faculty member of the English Language Academy at the University, who supported, taught and encouraged Latifa to love charity work and who trained her. And now, with pride, she took up the message and began to establish an Academy and a charity on her own. UBT is proud of the outputs of the University and their dedication to volunteer work and how they are giving back to the community. It is a true pride to see the positive effects spreading from students and graduates to the whole community.
Under the patronage and honor of His Highness Prince Saud bin Abdullah bin Jalawi, Governor of Jeddah, the honoring ceremony for the Jeddah Health City project was held at the University of Business and Technology in the presence of His Excellency the President of the University, Dr. Wiam Tunisi, His Excellency Dr. Lina Al-Maeena, Member of the University’s Board of Trustees, President of the Jeddah United Club, and His Excellency the Director of the Responsibility Center. Community Dr. Laila Jamjoom During this momentous ceremony, the collective efforts of government and private agencies, civil society institutions, and individuals were celebrated. Their invaluable contributions led to the city obtaining the international accreditation certificate provided by the World Health Organization, marking it as one of the international global health cities and the largest health city in the East. The University of Business and Technology and Jeddah United were particularly honored for their significant roles in this achievement. The Healthy Cities Program, a World Health Organization initiative, was recognized for its aim to improve the quality of life and prioritize health in development projects. The World Health Organization policy indicates the necessity of re-evaluating cities on the accreditation certificate every three years to ensure the development and improvement of the program’s performance. Thus, the University of Business and Technology confirms its commitment to improving the surrounding environment and building a healthy society that aligns with the Kingdom’s Vision 2030 goals.