Total Number of Publications
Number of International Collaborations
Number of Conference Proceedings
Percentage of Active Researchers
Active MOUs
Number of Streams/Hubs
As part of the ongoing collaboration between the Marketing Department at the college of Business administration and Goody to bridge the gap between academia and industry, the second session of the real-life marketing research project was successfully conducted.This session, attended by Goody representative Ms. Asma Muqaibil and delivered by Mr. Imran Shaikh, focused on equipping students with essential data analysis techniques to prepare them for the final stage of the project. Mr. Shaikh guided students through practical approaches to analyzing and interpreting data, helping them draw meaningful insights that will support their final presentations and recommendations.The initiative, coordinated by Dr. Kholod Aggad and supervised by both Dr. Aggad and Professor Mohammad Zulfeequar, continues to offer students a hands-on learning experience rooted in real-world marketing challenges.The department extends its appreciation to Goody and its dedicated representatives for their valuable contribution to this academic-industry partnership aimed at enriching student learning and career readiness. Special thanks to Dr. Sharifah Ahmed, Head of the Marketing Department, for her continuous support and encouragement of marketing students. Her leadership plays a vital role in empowering students and fostering impactful collaborations with industry partners.
The Marketing Department at the College of Business and Administration organized a field visit to Mövenpick Hotel Tahlia Jeddah, led by Dr. Kholod Khalid Aggad, as part of the final project for the Services Marketing course.This visit provided marketing students with a valuable opportunity to apply their academic knowledge in a real-world hospitality setting by observing and analyzing the hotel’s service operations. Students focused on designing detailed service blueprints for key departments such as room service, restaurant operations, meeting rooms, and event services.Through direct observation and guided exploration, students were able to identify service touchpoints, understand frontstage and backstage processes, and evaluate the customer journey in a dynamic environment. This hands-on experience clarified key course concepts and enabled students to better understand the complexities of service delivery and design.We extend our sincere thanks and appreciation to Mr. Monther Ahmed Abou Alssil, General Manager of Mövenpick Hotel Tahlia Jeddah, for his warm hospitality and generous support.
Abdulrahman Humaid Wins Best Documentary Film at 12th ShowreelWe are proud to announce that JCA student Abdulrahman Humaid has won the Best Documentary Film Award for his exceptional work highlighting Saudi culture at the 12th Showreel, hosted by Effat University on April 15th.Abdulrahman's documentary stood out for its compelling narrative, cultural depth, and visual storytelling, earning him top recognition among a competitive field of international entries. His achievement not only reflects his talent and dedication but also showcases the richness of Saudi heritage on a global platform.Congratulations, Abdulrahman, on this remarkable accomplishment!
The University of Business and Technology (UBT) is proud to announce that its flagship research project, “Quantum Dots Sensitized Solar Cells on Glass and Flexible Substrates,” has been shortlisted as a finalist in the R&D Achievement category for the Global Energy Transition Awards 2025, hosted by Reuters Events. This innovative project, which was awarded the Makkah Excellence Award – Environment Category in October 2024, is a breakthrough in the development of next-generation photovoltaic technologies using quantum dot nanomaterials. The project focuses on creating highly efficient, cost-effective, and environmentally friendly solar cells applicable on both rigid glass and flexible substrates. The project is led by Dr. Eng. Basma El Zein, Director General of UBT TechnoValley, who serves as the Principal Investigator. Her core research team includes Dr. Mohanad Dahlan and Dr. Ali El Rashidi, both of whom bring critical scientific expertise in nanomaterials, device engineering, and energy systems to the project. UBT is honored to be listed alongside an elite group of global institutions and companies, including Eaton, I-ROX, Jet Zero Australia, Kraken, Greenbacker Development Opportunities Fund, Abu Dhabi National Energy Co. (TAQA), Zenith Energy, Adani Green Energy Limited, Dubai Electricity and Water Authority (DEWA), Equis, GAIL (India) Limited, Inspired Evolution, Pure Lithium Corporation, Ameresco, Inc. Electrify America and MARA.UBT is the only university and the only institution from the Kingdom of Saudi Arabia represented among the finalists of this prestigious international award.The public announcement of all finalists will be published on April 17, 2025, and the winners will be revealed at a high-profile gala ceremony in New York City on June 24, 2025, on the eve of the Global Energy Transition flagship conference. “This global recognition is a proud moment for UBT and the Kingdom,”. “It reflects UBT's deep commitment to scientific excellence, sustainability, and its mission to contribute meaningfully to Vision 2030 and the global clean energy transition.” Dr. Basma El Zein is internationally recognized for her research in nanotechnology and renewable energy. She has received numerous honors including the WIPO Change Maker Award, Reuters Highly Commended Individual, and has been featured among the Top 10 Female Leaders Revolutionizing the Gulf Region. This achievement reinforces UBT’s growing role in global innovation, and the success of its innovation hub, UBT TechnoValley, in transforming research into high-impact solutions for society and the environment.
Under the patronage of His Excellency Dr. Abdullah Sadiq Dahlan, Chairman of the University Board of Trustees, the University of Business and Technology held its Annual Alumni Reunion on Wednesday, March 12, 2025, at the university Corniche campus. The event was attended by over 700 alumni, along with university leaders and faculty members, in a festive Ramadan atmosphere.The evening featured several distinctive activities. His Excellency Dr. Abdullah Dahlan delivered a speech in which he expressed his pride and admiration for the university’s alumni, emphasizing that their success is an extension of the university’s achievements and its ongoing efforts to nurture national talent. The event also included a choral band performance and a university trivia section that saw engaged audience participation.The highlight of the evening was the announcement of the winner of the 2025 Alumni Excellence Award. The award was presented to Dr. Zamil Ahmed Al-Mani, an alumnus of the University’s MBA program (Class of 2010) and the Managing Director of FLEX Co Consulting. In his acceptance speech, Dr. Zamil shared the lessons acquired from his substantial career, stating, “As we celebrate tonight, let us remember that our celebration is not for individual achievements alone, but for the collective spirit of excellence embraced by the University of Business and Technology.”This reunion was designed to strengthen the vital bonds between the university and its alumni, rekindle fond memories, and celebrate “collective excellence.”
The University of Business & Technology has signed an (MoU) with Saudia Group to enhance cooperative training. This initiative aims to improve coordination, quality, and skill development for students. By equipping them with practical experiences, the program facilitates a swift transition into the labor market.
A delegation of fourteen students from the University of Business and Technology (UBT) concluded their participation in the Harvard Model United Nations (HMUN) conference. The HMUN is an annual simulation of international relations conferences for high school and university students, held in Boston, USA. The students had the opportunity to engage in the prestigious four-day conference, where they learned about mechanisms for dealing with international issues and collaborated with teams from various countries. The trip culminated in a visit and tour of the historic Harvard University, where students explored the university's 400-year history and visited famous landmarks such as the library and the John Harvard statue. The student delegation was accompanied by Dr. Hatoon Zuhair Kadi, Dean of the College of Advertising, and Dr. Suhad Farsi, Assistant Professor at the Human Resources Department at the College of Business Administration. This trip, along with others like it, reinforces the university's commitment to achieving internationalization goals and preparing students for work and study both locally and internationally. It directly contributes to providing a holistic student experience that includes both academic studies and extracurricular activities.
The Islamic Culture Sections - Level 1, under the supervision of Dr. Abeer Benmadi, organized a variety of activities under the title “The Pillar of Religion: Prayer and its Rulings”, in the open area of the Corniche campus. A dialogue and in-depth discussion marked the event, where the importance of prayer and its rulings were highlighted through interactive activities aimed at enhancing participants' understanding of this fundamental pillar of Islam. The event was honored by the presence of the Vice Dean of the College of Business Administration, Dr. Kholoud Bajunaid, and the Supervisor of the General Subjects Department, Dr. Wafaa Alyafi, whose presence added to the discussions and strengthened student interaction. This activity comes within the ongoing efforts to enhance religious awareness and consolidate Islamic values among students, through a stimulating educational environment that encourages thinking and constructive dialogue.
We are pleased to announce that JCA student Nawaf Allaf has been appointed as an ambassador for the Saudi Media Forum, in collaboration with the Saudi Broadcasting Authority. In this role, Nawaf has conducted interviews, written content for social media, provided translation services, and appeared in video content for the forum’s promotion. The Saudi Media Forum has launched its “Media Ambassadors” initiative to empower the next generation of media leaders. The program, in partnership with the Joint Consultative Committee of Media Colleges and Departments from Saudi universities, aims to strengthen Saudi Arabia’s global media presence. Nawaf is playing a vital part in bridging academia and the professional media world, encouraging peers to engage with the forum’s opportunities. We congratulate Nawaf on this achievement and look forward to his continued impact in the media industry.
As a collaborative effort between the College of Business Administration and the College of Law, and in alignment with the university’s objective of maximizing the benefit for our students from the expertise of all distinguished faculties. In this regard, the Insurance and Risk Management Department recently had the pleasure of hosting Dr. Mahfuz Anm, an associate professor from the College of Law. He delivered an insightful presentation on the legal aspects of insurance contracts. His presentation greatly benefitted the students, enhancing their knowledge and giving them a deeper understanding.