NORTH OBHUR MASTER PLAN
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The University of Business and Technology's College of Business Administration represented by the Marketing department organized a workshop titled "From Vision to Execution: Managing Iconic Brands" under the supervision of Dr. Sharifah Ahmad, Head of the Marketing Department. The workshop was led by Ms. Haneen AlMufregh, an Account Executive at Memac Ogilvy, who is also a UBT graduate from the Bachelor of Science in Marketing program. The workshop was conducted on the 4th of November 2024 at the UBT Corniche campus to an audience of marketing and business students. Ms. Haneen spoke in detail about her experience in managing various brands in terms of the creative brief and campaign execution. She also imparted valuable knowledge to students who are about to go for Coop training with tips on their CVs and how to work with clients. The students benefitted from the workshop as it gave them a glimpse into the practices in a Marketing agency and the marketing field. The Marketing Department thank Ms. Haneen for her interest in the development of students' marketing skills and preparation for the workplace. Special appreciation is also given to the organizers from CBA for their support.
In the effective participation of the College of Advertising in the Athar Festival over four days between the involvement of students in the Athar Academy for Youth and the participation of the college as an academic partner and sponsor of the festival, the team of students from the College of Advertising, Lana Al-Ghanem, and Anhar Asti, won the Athar Creative Academy competition. We are very proud of our students’ constant excellence in all forums.
90 UBT English Language students and staff visited the IKEA Jeddah Showroom for an extracurricular activity. IKEA was chosen because its sustainability strategy is aligned with the strategy of UBT as well as the National Geographic Learning Curriculum used by UBT Academy. Throughout the tour, the fantastic staff of IKEA Jeddah focused the conversation around healthy and sustainable living. After the tour, students enjoyed a complimentary lunch in the IKEA Restaurant, followed by a writing activity; in the coming days, students will do presentations around their takeaways from the activity. IKEA also gave thoughtful gift bags to all attendees, which included, among other items, a reusable shopping tool, further encouraging students to move towards a sustainable future. UBT Academy would like to extend a heartfelt thank you to Dr. Ghassan Ahmed Al Soliman, Founder and Chairman of the Board of Directors of the Al Soliman Group, for generously hosting our students. The event will surely have a lasting impact on our students.
Students from the Supply Chain Management Department at the University of Business and Technology recently participated in an educational field visit to Binzagr Logistics, designed to enhance their understanding of advanced logistics technologies and operational strategies in a real-world setting. The initiative was organized by Head of Industry Relations Dr. Alaa Lary, under the supervision of the Department Head, Dr. Karim Soliman, with support from faculty members Dr. Mayada Qari and Ms. Maha Basha. During the visit, students were introduced to a range of cutting-edge logistics applications actively used by Binzagr Logistics, including automated inventory systems, data-driven demand forecasting, and streamlined distribution processes. They observed live demonstrations of effective operations management tailored to meet current market demands, providing them with direct exposure to the tools and practices that drive operational efficiency. The experience enabled students to engage directly with industry professionals, allowing for in-depth discussions and insights into the challenges and opportunities facing companies in this rapidly evolving sector. Additionally, students gained firsthand knowledge of how logistics companies like Binzagr adapt to market changes, improve operational performance, and leverage technology to maintain competitive advantage. In support of the initiative, Prof. Haneen Shoaib, Dean of the College of Business Administration, emphasized the college’s commitment to bridging academic knowledge with industry practice. She noted that such collaborations are instrumental in equipping students with essential skills, competencies, and a deeper understanding of industry expectations, preparing them for success in today’s competitive job market. Prof. Haneen further expressed the college’s dedication to fostering similar partnerships to strengthen students’ professional readiness and broaden their career opportunities.
The delegation of the University of Business and Technology received a VIP invitation from the graduates of the University to attend the Jeddah Motor Show, which is held from 29th of October to 2nd of November at the Jeddah Super-dome. It is worth mentioning the distinguished presence of the University graduates in various companies organizing and participating in the exhibition, including a graduate of the Master's degree in Business Administration, Mr. Mohammed Al-Ghamdi (business manager)at BYD and the graduates of the College of Advertising Ghada Tunsi from PR Arabia and Alana Ashour and Mohammed Ibrahim from Abdul Latif Jameel Motors and many other great graduates.Prof. Haneen Mohammed Shoaib, Dean of the College of Business Administration & Consultant of the President, stressed her great pride in the graduates' participation in such huge national events, as they represent successful role models for their fellow students about the future of work.Also, Associate Professor Dr. Khalid Alshohaib shared his pride in the graduates who were his students several years ago, and today, they are running big roles that deserve all appreciation to achieve the University's slogan: Education for job opportunities and entrepreneurship.
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The College of Business Administration hosted a valuable lecture delivered by Mr. Mansour bin Khalid Al Nahdi (Social Development Bank Project Manager - Certified Trainer) entitled (Freelancing and Idea Generation). The lecture aimed to introduce students from various specializations and colleges to the concept of freelancing, who performs freelance work, the personal components of freelancing, why freelancing, the elements of entering the market, and sources of opportunities. The lecture concluded with a Q& A session, which allowed students to interact directly with Mr. Mansour bin Khalid Al Nahdi and seek his personal advice and learn about the financing support opportunities provided by the Social Development Bank to student project owners. The lecture was organized by Dr. Megren Altassan, an associate professor in the Department of Human Resources Management, in collaboration with Dr. Saad Basad, the instructor of the Entrepreneurship course. Dr. Qadri Al-Jabri and Dr. Shadi Al-Omari also attended. About 90 students joined the lecture, and there was significant interaction among them.
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Jeddah, Saudi Arabia – Dr. Sarah Zakour, a distinguished lecturer at the University of Business and Technology, proudly hosted Mr. Abdullah Al-Sabban, Chief Operating Officer of Panda Supermarket, in her Retail Management class. As part of the Misk 2030 initiative, Mr. Al-Sabban delivered an insightful presentation, sharing firsthand knowledge of Panda’s supply chain and retail processes and providing invaluable industry insights to UBT students. This special session offered students a unique chance to interact with a prominent leader in the retail sector, inspiring them to strive for excellence and expand their career aspirations. Dr. Zakour expressed her heartfelt gratitude to Mr. Al-Sabban for his generosity in sharing his expertise and passion, noting his dedication to nurturing young talent in the business world.Dr. Zakour also thanked Prof. Haneen Mohammad Shoaib, Dean of the College of Business Administration, for her warm presence and encouragement, which further motivated students. Additionally, she acknowledged Dr. Lina Kutbi for her dedicated support in organizing the event, ensuring a seamless and enriching experience for all attendees.
The University of Business and Technology, represented by the College of Business Administration, concluded its Edutainment program through the Alula trip. The University team enjoyed visiting the most important areas in Alula, including the Hajar area, Elephant Mountain, Mirror Theater, Harrat Viewpoint, and the Old City, which deeply influenced their way of thinking by inspiring them to perceive their precious kingdom with new depth. The team saw how international tourists flock from Alula International Airport and were constantly in contact with tourists from all over the world in all areas of Alula, which increased their pride in the kingdom's ability to attract international tourism and hospitality to their beloved country. The trip ended with the building of solid communication bonds of students, where they were in several challenges of time discipline, following directions, teamwork, leadership teams, and continuous learning through Bachelor's & Master's students and Graduates with their Professors, creating an educational system in an innovative entertainment atmosphere.The Dean of the College of Business Administration, Professor Haneen Shoaib, thanks UBT’s Chairman of the Board of Trustees, Dr. Abdullah Dahlan, and the President of UBT, Dr. Weam Tunsi, for their constant support in allowing UBT’s students to embark on all new adventures and craft their leadership personalities to best serve their nation.
He is the founder and chairman of the board of Directors of the Sulaiman Group, a member and chairman of the board of Directors of a number of companies in the private, government and non-profit sectors, and chairman of the board of Directors of the National Center for family Businesses, and a former member of the board of Directors of the Social Development Bank, privatization Center, Monshat, Savola Group, Almarai Company, Arab Cement Company, and and many other companies. He has a great passion in the development of the entrepreneurship sector, he was the first governor of the public authority for small and medium enterprises in 2016 and before that he was the first to establish a business accelerator to support start-ups in the Kingdom, and headed the Center for small and medium enterprises affiliated to the Jeddah Chamber of Commerce and industry. He also founded and headed venture capital bank, venture capital investment company and Auniza investment company. H. E. Dr. Ghassan is also interested in the education sector, as he is now a member of several boards in a number of Universities and training companies. His previous positions in non-profit work include the presidency of the Chamber of Commerce and industry in Jeddah, the chairman of the Saudi-Turkish Business Council, the chairman of the Saudi-Malaysian Business Council, the chairman of the Saudi-Swedish Business Council, and the chairman of the National Committee for non-profit companies. He holds a PhD in Business Administration in 2004 from Hull British University and a certificate in business economics with honors from Harvard University in 2020.The course was developed after the University signed a memorandum of understanding with the National Center for family enterprises, in order to enhance the students ' culture of the privacy of family enterprises and the challenges they face and how to overcome them to create sustainable family enterprises in light of the intellectual changes of generations in the families owning enterprises.His Excellency touched upon topics that are very important for the continuation of family enterprises, including governance, the family charter and strategic visions, which all contribute to the sustainability of these enterprises. The interaction of students from the Master's and Bachelor's levels had the greatest impact on deepening the discussion with successful real examples from the Saudi society and the new corporate system. The Dean of the College of Business Administration, Prof. Haneen Mohammad Shoaib, expressed her sincere thanks and gratitude to His Excellency Dr. Ghassan Al-Sulaiman for sharing his precious time with the university students and motivating them to think innovatively and advising them to learn constantly and pay attention to the technological future of businesses to be ready for the challenges of the future of work. Thanks is extended to the head of the department, Prof. Syeed Zafar, and the Faculty teaching m the subject, Associate Professor Dr. Ahmed Asfhani.
The University of Business and Technology, represented by the College of Business Administration, continues its Edutainment program through Alula trip. The program aims to support education through entertainment. The student trip to Alula city aims to enjoy several destinations, including the Hajar area, Elephant Mountain, mirror theater, waterfall path and the Old City, to open new intellectual horizons for our university students. The city of Alula is a national tourist pride that attracts tourists from all over the world to enjoy an exceptional tourism and hospitality experience of an international standard with a local and heritage character reflecting the originality of the kingdom of Saudi Arabia.The College of Business Administration has opened during the current term the only program in the kingdom of Saudi Arabia specializing in hospitality and Tourism Management, which is studied under a College of Business Administration, so that its graduates will be managerial specialists and leaders in the field of hospitality and tourism.By organizing these trips, the College of Business Administration demonstrates its commitment to providing students with a comprehensive educational experience that enhances both academic, personal and professional aspects.
i joined ubt and obtained my bachelor's degree in electrical engineering. they had been a significant contributor to the development of my personality. i have established my team-work skill, leadership & time management and have also been able to enhance these skills. i gained comprehensive knowledge in my major from brilliant professors, which supported me to grow and develop in the world of business and projects.
ubt was one of the reasons for my entry into the business world. i studied ba and majored in finance and graduated with honors in 2017, and i trained at ghassan ahmed al-sulaiman company - ikea - in the corporate insurance department for 6 months, after that i was appointed in the internal audit department as an internal auditor. it was a very profitable experience in which i invested myself and my skills. in 2020, i completed my master's degree in business administration with first honor, which was a journey full of scientific experiences and knowledge, and it opened up a wide field for me in self-development and management skills.
abdulrahman j. al- timani is the founder of fasilah, ambassador to the un and international youth envoy to the american congress!
ubt has given me an unforgettable experience when it comes to education. not only i could find an excellent job,thanks to ubt career center,
ubt has given me an unforgettable experience when it comes to education. not only i could find an excellent job,thanks to ubt career center,
studying at ubt enabled me to kick start my career in a very positive way. the curriculum and way of teaching really showcases actual environments of a work setting. ubt's philosophy combined with the right tools and mindset taught me how to be successful in life.
studying at ubt enabled me to kick start my career in a very positive way. the curriculum and way of teaching really showcases actual environments of a work setting. ubt's philosophy combined with the right tools and mindset taught me how to be successful in life.
deputy minister for executive affairs and shared support services - ministry of communications and information technology
the journey in the marketing world gave me a great opportunity to learn the latest strategies in international marketing techniques.
the journey in the marketing world gave me a great opportunity to learn the latest strategies in international marketing techniques.
abdulrahman j. al- timani is the founder of fasilah, ambassador to the un and international youth envoy to the american congress!
i’m proud to be a ubt graduate. this leading university has given me the opportunity to become a director just a year after graduation. thanks ubt!
focused, hard work is the real key to success. keep your eyes on the goal, and just keep taking the next step towards completing it. if you aren't sure which way to do something, do it both ways and see which works better. john carmack this quote really inspired me through my college days, and continues to do so. it opened my mind and challenged my ability to achieve goals, and so expanded my knowledge base and gave me more confidence. in college, i learned that i could begin projects and achieve higher standards which opened doors for me to walk into a highly professional career. what i would really like to say to all ubt instructors is: thank you so much for believing in me, and for spicing up my life. i am happy that you were able to share such a milestone with me by being there as my instructors, or being my colleagues and enriching me with your generosity. i thank you sincerely for being such a vital part of my life.
when i first set out on my university journey, i was an entirely different person from what i have become today. before joining ubt, i was a self-contained individual who would shrink into herself amongst strangers and would feel intimidated in the spotlight, but now i am a different person. i graduated from ubt as a person who feels quite comfortable being in the spotlight. this whole experience played an integral role in the development and preparation of my skills and abilities and allowed the advancement of both my management and leadership skills and helped develop both my soft and hard skills, making me a more attractive candidate in a competitive labor market. therefore, i would like to take this opportunity to thank ubt and most importantly all my dear instructors for assisting me in laying such a strong foundation towards a more professional career.
i joined cba during its very early days when the girls section was just a single floor in an office building next to the jeddah chamber of commerce and industry. regardless of its size at that time and its infancy, the curriculum, books used, and caliber of its academic staff were impressive. i will always be grateful to have been taught by instructors who combined academic excellence with professional expertise in the industry bringing balanced and real life insights to the courses. due to the quality of teaching which i received in cba, my basics were good enough to pursue a master’s in accounting and finance in the uk and graduate with distinction. in addition to having a successful professional career, alhamdulilah. i am proud to be a graduate of an institution that progressed over record time; evolving from iba to cba to ubt. i wish ubt continued prosperity for generations to come.
my time at the college of business administration has been pleasant and fruitful. i see how valuable i am to the market as a ubt graduate, it makes me feel proud. employers know the quality of education we receive, and feel confident to hire us eventually.
my journey in cba was full of adventure, it doesn’t matter if it was positive or negative, what matters if i learned from my them or not and i did actually learned a lot of things. cba made me look at the organizations from various angles, not only through the marketing eye, through hr, fin, accut, etc… eyes. each major complete one another and that’s how any business survive, each department relies on the other department such as hr and mkt. i’ve always wanted to major in marketing because it depends on the person’s creativity and the way the person want to their customer to be satisfied when they see what they want. marketers always want to see the smile on their loyal/regular customer because this is the mark that tells them that they had accomplished their mission. however, cba is the best college for someone who want to major in fields related to business. i entered cba with basic knowledge that i studied in school and now i am graduating with advanced knowledge that is built on my basic knowledge. thank you ubt/cba for providing me the opportunity to explore my self and excell in the field that i majored in. thank you !
i would like to start this by thanking the most to allah, who has given me so much strength and power in resisting during all times when i felt down he sent me the best ideas and helped me to get over every difficulty. then, i would like to thank my university for providing me great education and experience during all classes and assignments, since based on them i have gained knowledge in this field that i want to work for in the future. the college of business administration has given me a very good education plan which will help me a lot in the future. second to this, i owe most of this knowledge to the amazing teachers that i have had in every class, since they always knew how to explain to me all the uncertainties that i had and who always helped me. i will remember each and every one in my future work places since i will apply the knowledge you gave me. thank you all very much!
my four years in the accounting program at ubt (university of business and technology) were among the best years of my life. sure, i faced some difficulties, but i was thinking all the time it will get brighter in the future by just keeping my focus and momentum level high. i now work in ey one of the leading and fast growing cooperation’s in my field, which i can see my year of studies reflecting in my career with positive success. there was encouragement coming from all sides and that can never be underestimated in contributing to a successful accountant.
once i joined the real life of work, i realized how almost everything i have learned is somehow related to what we actually do at work. the curriculum we had and the way our instructors delivered what we needed to learn is nothing but remarkable. words would never express the extent of my gratitude and appreciation for all the support, knowledge and guidance i received during my time at cba.
ubt is truly a unique institution, not only academic and practical excellence, but also by motivated students, engaging professors from biggest company in ksa, being at ubt the past five years has been great. the program is fantastic, the academics are the best in their fields. i know i got a quality education and experience! the faculty and community here are genuinely interested in the individual success of every student. ubt is creating a world class and contemporary educational environment thus enabling individuals to develop their potential so as to transform as global leaders as well as committed, dynamic and ethical professional of tomorrow. ubt generate new knowledge by engaging in cutting-edge research and to promote academic growth.
i joined cba on their first semester in sari building. it was an overwhelming experience for me since i never changed schools throughout my early years of studying. however, cba was a warm and welcoming place that helped me to adapt quickly with the change. i choose mis as major, and we were very few in number compared to other majors, and i have to admit that it was very challenging, yet gave us the opportunity to maximize our learning. due to the quality of teaching which i received in cba, i was offered a full time job during my coop training period, and held a very good position for a fresh graduate, which led to quick and successful promotions, and for that i will always be grateful. i am proud to be a graduate of cba that has a reputation as the leading business school in saudi.
attending many workshops and seminars, which took place in ubt, has helped me a lot in better understanding the work market/environment. engaging in many extracurricular activities has definitely improved my teamwork and communication competencies. i have always loved exams and assignments that would challenge my ability of thinking and require my opinion; my job is a daily challenging assignment. curriculum is a solid base, but continuous reading and keeping up with market trends and best practices will help connecting the dots. my sincere appreciation goes out to the faculty members of hr, who played a huge role in developing the competencies i need in my job.
during the time i was studying in ubt, my skills were enriched both personally and professionally through the development of the strong business fundamentals, while focusing on enabling future leaders via fostering the team work culture, these have broadened my business skills which leveraged my career in sanofi.
during my study at cba and being part of the marketing department, i was taught by a great faculty who cared about their students and the achievements they are doing. i will always be grateful for the motivation they provided us and the opportunities they gave us to become better and move on to the career world to change it creatively with the tools we learned and the keys we gained.
studying at ubt has been a good investment in the development of my working life. i completed a bachelor’s degree in major management information system. they provided me with practical knowledge, and at the same time gave me a head start and prospects for growth in the world of business.
being one of ubt alumni is a great treasure in my life. i had my bachelor’s degree in finance from ubt and graduated with first honor. which gave me the golden opportunity to pursue my master of business administration in los angeles, californian and working in the biggest saudi retail companies. i will always be proud to be ubt alumni.
studying at ubt gave me a competitive knowledge and skills towards other candidates after graduating with a bachelor degree in human resources management with a place of second honor, i got a job offer while doing my coop training. my employer was impressed with the knowledge and capabilities i have as a fresh graduate. that’s why i have decided in 2019 to continue my master degree in ubt after 3 years of working experience because it will add a lot of value to my knowledge and to help flourishing in my career path and to reach the managerial level.
graduated 2015, majored in marketing, was the first marketing intern in nestle saudi arabia, got the internship for 3 months then managers extended my internship for more 4 months as total of 7 months. it was a very successful experience. after that i got a job in alesayi group as a marketing coordinator after two years got a promotion to marketing specialist then got another opportunity in the e-commerce field. which i'm currently working at hnak.com as key account executive. ubt is what formed me to be competitive, strong and eager to learn more and gain experienced and i'm always grateful and proud to be a ubt graduate.
studying in ubt, allow me to experience the workplace before graduation through projects and volunteering work which inspire me and broaden my vision of my career future. after graduation: in 3 years i have worked in three different industries, i am master student at ubt, and i am qualified to get professional certificate by attending aphri course at ubt executive education (ubt ee).
i started my work journey in 2013, i worked part-time at wall street institute and maintained a high gpa then got accepted and given the full scholarship. i have participated in the unilever quest program and have reached level 3 out of 4 which was a great achievement at that time. i continued to work while studying for 2 years and then got accepted into pepsico as a marketing intern for the summer. my managers have extended my internship and gave me more responsibilities by including me in exclusive projects. afterwards, my internship has ended and i have received my certificate with second honors and a gpa of 4.28. then i started working as a key accounts supervisor in pepsico and i worked in dairy queen as a marketing and sales specialist. now i’m currently the marketing supervisor in e-commerce named hnak.com i have learned a lot from ubt instructors who have taught me what it takes to become a successful marketer and it's an honor to be a ubt alumni.
i joined ubt in 2013 and was not sure of what major i want to enter, until i encountered such professional tutors and instructors who guided me step by step and lead me to the right direction. so i started working hard with long hours and sleepless nights, i have also made wonderful friends during my journey who helped me in my decision making, until i finally graduated in 2016 as finance graduate with second honor and a gpa of (4.63/5). it was my greatest honor and pleasure to have graduated in such a successful institution with the help of my beloved doctors and professors, of course there have been some ups and downs, but then this is life, it’s all about how you push harder and harder for your success. and it’s fair to say that after god’s will then ubt that i am now a corporate relationship manager in samba financial group. lastly, i want to tell everyone who went through failures in life to always remember what albert anstien said, “never give up on what you really want to do”. thank you ubt!!, thank you for everything, as one journey ends another begins.
it’s my honour to be one of ubt alumni. i had my bachelor’s degree in marketing from college of business administration (cba)-2007 and graduated with first honour. therefore, it gave me the chance to pursue my master’s degree in consumer marketing from university of liverpool, uk then my phd in management information systems royal melbourne institute of technology, australia. now, i work as an assistant professor at one of the biggest governmental universities, umm al-qura university and i teach in ubt as a part professor. i am so proud to be member of ubt family and ubt alumni.
ubt has paved the way for me to follow my passion, explore my potentials and believe in myself. it provided me the opportunity to flourish not only academically but also experientially. “education for job opportunities” is what ubt has promised us as students and provided as graduates. i graduated with first-class honor in management information system and currently i work as business relationship analyst in one of the leading companies in dairy industry.
it is really an exclusive experience i had during my master of business administration from distinguished university ubt were i had the opportunity to learn the concept of business administration which is adding value to my basic education as medical doctor to guid and help me to understand and deal with variants processes of administration.
CBA - Accounting Program is accredited by ACCA (Association of Chartered Certified Accountant), which is the global body for professional accountants.
CBA Successfully completed the EDAF Mentoring process, as it was indicated in EFMD http://www.efmdglobal.org/edaf
UBT is institutionally accredited for the period 1st November 2017 to 31st October 2021 – National Center for Academic Accreditation and Assessment – Education Evaluation Commission On October 14th, 2018, UBT signed an agreement with the National Center for Academic Accreditation and Assessment to renew the Program accreditation for the five CBA programs and start the program accreditation projects for nine programs: Insurance and risk management, Supply chain management, Civil Engineering, Electrical Engineering, Industrial Engineering, Software Engineering, Advertising management, Advertising communication and Advertising Creative Design. UBT got the institution accreditation for the period November 2017-2021 and currently, UBT is proud to be fully accredited for the period November 2021 – October 2024
Jeddah College of Advertising (JCA) got IAA professional accreditation for the period 1 January 2021- January 2024.
UBT is Proud of CBA’s Bachelor of Science in Finance program becoming accredited by The European Foundation for Management Development for the period 2021 – 2024. With Great Pride this is the first program to gain EFMD Accreditation Across Business Schools’ programs within Saudi Arabia and the Gulf Region.
UBT English Language Academy (ELA) has submitted the Eligibility form on November 22nd, 2016, to The Commission on English Language Program Accreditation (CEA), and passed the eligibility stage. Currently, ELA is in preparing for the self-study stage of the CEA.
Proud of being ranked for the second year in a row in QS Top Arab World University Ranking
The QS intelligence Unit has, through rigorous and independent data collection and analysis of performance metrics as set out in the QS Star methodology, rated The University of Business and Technology as a Five Stars institution.
An EFMD member since 2005
CBA is a member of “The Association to Advance Collegiate Schools of Business” – AACSB
A member of the "Association of MBAs" AMBA
UBT is a member of Association of Arab Universities (AARU).
UBT is a member of International Association of Universities (IAU).
UBT is a member of IREG observatory on Academic Ranking and Excellence
UBT is a member of Quality Matters.
In 2021 - UBT became an official signatory of UN Initiative of Principles for Responsible Management Education.
In 2020, CBA is proud to achieve the status of Bloomberg Experiential Learning Partner (ELP) through their finance department.
