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As part of its ongoing commitment to social responsibility and dedication to serving the community, particularly vulnerable groups such as orphans—the University of Business and Technology (UBT) proudly took part in a humanitarian initiative held in collaboration with Wesal Al-Khair on Orphan’s Day, Monday, May 12, 2025.A group of twenty-six (26) UBT students actively participated in the event, which featured a range of meaningful and inclusive activities designed to support orphaned children and children with disabilities. The initiative also aimed to raise public awareness about the rights and needs of these children.In addition to student participation, UBT arranged transportation for the children from their residence in the Al-Nahda neighborhood to the event venue and ensured their safe return—reflecting the university’s commitment to compassion, care, and community engagement.Ms. Latifa Momenah, founder of Wesal Al-Khair and a proud UBT alumna, expressed her appreciation for the students’ dedication and professionalism, and extended her sincere gratitude to the university for its generous logistical and moral support.The Deanship of Community Responsibility at UBT values the passion and commitment demonstrated by its students and remains devoted to fostering a spirit of empathy, civic engagement, and social solidarity within the university community.
The University of Business and Technology UBT, participates in the Omani capital Muscat, for the Omani-Saudi knowledge Dialogue Forum, organized jointly by the general secretariat of the Saudi universities Affairs Council and the Ministry of higher education, scientific research and innovation in the Sultanate of Oman in 25-26 May 2025, with the participation of representatives of Universities and Colleges from the two countries, to enhance academic and research cooperation.The University of Business and Technology was represented by Prof. Haneen Mohammad Shoaib, Consultant of the Chairman of the Board of Trustees. The discussions of the Forum sessions focused on three main axes: Entrepreneurial Universities, Artificial Intelligence, Scientific Research and Innovation. Several aspects of cooperation were discussed, most notably discussions of cooperation in the fields of innovation and community service with Sultan Qaboos University in a step towards an official cooperation to serve academic developments.The forum was marked by a visit to the laboratories of the innovation center of the Omani telecommunications company "Omantel innovation", to share the Omani experience in supporting entrepreneurship through the business sector, and a visit to the Museum of the German University of technology and the National Museum.
Marketing Research students took part in a unique, real-world project with Goody, developing an innovative product aligned with the company’s portfolio. The challenge organized by Dr. Kholod Aggad, co-supervised by Dr. Mohammad Zulfagar, and supported by the head of department Dr. Sharifah Ahmed—marked a pioneering experiential learning initiative at the college. Ten teams competed, and three were selected as winners.First Place Team: Alanoud Alhamdan, Mariam Serafi, Razan Jamjoom, Yara Tashkandi, Tala AlhejailiSpecial thanks to Ms. Asma Muqaibil and Ms. Lamis Jalal from Goody for their valuable support.Under the leadership of Dean Dr. Ramzia Albakri, the college continues to champion applied learning and innovation in marketing education.
The Department of Insurance and Risk Management at the College of Business Administration organized a field visit to Abdul Latif Jameel Insurance, one of the leading insurance brokerage companies. The visit was conducted under the supervision of Dr. Rewayda Tobar, Head of the Department.During the visit, students closely observed the operational mechanisms of various types of insurance and learnt about the procedures involved in risk assessment and claims management. The visit was rich in information and practical experiences, which contributed to enhancing the students’ applied understanding and bridging the gap between theoretical knowledge and real-world practice.
For the first time in CBA’s history, marketing students in the “Brand Management” course partnered with Savola Group on a real campaign for “Afia Nuts.” The project, worth 60% of the course grade, added a competitive edge that inspired creativity and commitment.Six teams delivered integrated campaigns with market analysis, creative concepts, digital solutions, and media planning. The winning team impressed with a locally tailored campaign, strong slogan, and effective promotions. Members: Enas Al-Harbi (Leader), Banan Ghassal, Dima Oshari, AlAnoud Al-Hamdan, Maya Qurban, and Rana Al-Aswad.Supervised by Head of the Department Dr. Sharifa Ahmed, and Dr. Abdulelah Althagafi, with special thanks to Dr. Kholod Aggad. CBA Dean Dr. Ramzia Albakri proudly celebrates students who learned, applied, and innovated in a real-world setting.
As part of its commitment to bridging academia and industry, the Jeddah College of Advertising (JCA) at the University of Business and Technology has signed a Memorandum of Understanding (MoU) with SAD News Channel during the Forward graduation exhibition.The MoU aims to provide students with professional training and hands-on experience in the media industry. It will also support content creation, strengthen journalism skills, and help students build expertise in digital media.SAD News Channel expressed excitement about the agreement, reaffirming its commitment to nurturing Saudi talent and equipping students with the tools needed to thrive in today’s evolving media landscape. JCA emphasized that this collaboration reinforces its mission to connect academic learning with industry practice, offering students meaningful pathways into careers in broadcast and digital media
The College of Business Administration at the University of Business and Technology, represented by the Accounting Department, organized two workshops aimed at deepening students' practical understanding of key accounting practices on May 7 at the university's Corniche campus.The first workshop, on the development of the tax system in the Kingdom, was presented by Dr. Ihsan Al-Bahkali, Director of Ihsan Financial and Administrative Consulting Office. The second workshop, titled "Internal Audit and Governance," was presented by Mr. Ibrahim Saif Al-Din, Director of Internal Audit at Ground Services Company. Both workshops were organized to fulfill the Accounting Department's mission of linking theoretical knowledge with professional practice.The workshops were attended by Dr. Kholoud Bajunaid, Vice Dean of the College, as well as a large number of students and faculty members. At the conclusion, Dr. Kholoud presented certificates of appreciation to the guests. Certificates of appreciation were also awarded to outstanding students and those who published academic research at international conferences. Faculty members were also honored for their outstanding efforts in obtaining academic accreditation for the Master of Science in Accounting program.
The University of Business and Technology's College of Business Administration (CBA), represented by the Marketing Department and headed by Dr. Sharifah Ahmad, organized a workshop for Marketing students. The workshop was led by UBT graduate Ms. Dana Younis, an experienced marketer, who delivered an interactive workshop titled “Back to UBT: Guiding Future Marketers through Afia Challenge” on the 16th of April 2025 at the UBT Corniche campus.The workshop was directly related to Marketing students in the Brand Management course, as they are currently working on their marketing communications campaign for Afia snacking products. It gave them the opportunity to further explore various aspects of marketing campaigns through real, live examples, as part of their preparation for the Afia presentation. The students are scheduled to present their 360-degree marketing campaigns to Savola executives in May, as part of the ongoing collaboration between UBT and Savola to inspire students with a real-world marketing challenge.The CBA Vice Dean, Dr. Kholoud Bajunaid, thanked the CBA organizers and Ms. Dana for her willingness to share her experience with the students. Her informative and relevant talk was appreciated and greatly beneficial for the students. Event photos were captured and shared by graduating Marketing student, Abdulaziz AlTamimi.
Jeddah College of Advertising students visit ServicePlan House of Communication agency at their headquarters in Jeddah. Eighteen Industry Practice 1 students, along with their course instructor Ms. Reine Houssami, visited the distinguished advertising agency to establish a better understanding of the theoretical work from their classes by observing how agencies in KSA function. Such visits also strengthen the ties between the college and the advertising industry and ensure that all course offerings reflect market needs.
exhibition, held on May 2 and 13. The initiative aimed to support the college’s graduates by equipping them with essential professional skills to succeed in today’s fast-paced job market.This effort reflects the college’s commitment to providing hands-on, interactive education that enhances student readiness and aligns with developments in the media and advertising sectors both locally and globally. The workshop series commenced with a session led by Ms. Riva Badr, Senior Account Director at the global agency Ogilvy, titled “Understanding Advertising in the Saudi Market.” The session explored key challenges and opportunities for advertisers in the local market, emphasizing the importance of cultural insight and audience targeting in successful advertising campaigns.Following this, Ms. Menna Al-Saadawi, Talent Development Partner at Publicis Groupe, conducted a workshop titled “Exploring a Career Path in Advertising.” She focused on strategies for building a successful career in the competitive advertising industry.The third workshop was delivered by Mr. Karim Marwah, Head of Digital Innovation at Serviceplan Agency, under the title “Advertising and Artificial Intelligence.” He discussed the impact of emerging technologies on creative advertising and how they are improving the efficiency of digital campaigns.The fourth session was a tailored training program for university leadership, titled “Mastering Media Charisma,” presented by media professional Dr. Naif Al-Olayani. The session concentrated on media influence skills and cultivating a strong leadership presence across various communication contexts.The event concluded with a workshop presented by Ms. Dania Al-Hamrani, Director and Producer at Eggdancer Productions, titled “An Overview of AI-Supported Filmmaking.” She explored the intersection of cinematic creativity and advanced technology, highlighting future opportunities in the field.These events underscore the College of Advertising’s dedication to fostering a dynamic learning environment grounded in practical experience and industry engagement, ensuring that graduates are well-prepared to navigate the evolving demands of the modern job market.