Total Credit Hours for Completing the Program: 36 

Complete List of Program Courses 

Below is a complete list of courses offered or to be taken to meet the requirements of the MSc in Advertising degree. 
 

Pre-Master Courses (No Credit) 

For admitted students with non-business undergraduate degrees. 

 
• BUS 101 Principles of Management 
• MKT 120 Principles of Marketing 
• ACOL 205 Integrated Marketing Communications 
• ACOL 102 Introduction to Advertising 

Core Requirements (24 Credits) 

• MADV 511 Communication Theory (3 Credits) 
• MADV 512 Theories of Advertising Effectiveness (3 Credits) 
• MADV 513 Ethics in Advertising (3 Credits) 
• MADV 521 Consumer Insights for Advertising Strategy (3 Credits) 
• MADV 522 Advertising Research Methods (3 Credits) 
• MADV 523 Advertising Metrics and Analytics (3 Credits) 
• MADV 570 Integrated Advertising Campaigns (3 Credits) 
• MADV 580 Applied Research Project (3 Credits)  

 

Electives (12 Credits) 

Select 12 credit hours (four 3-credit hour courses) from the following three pools of elective courses. See program requirements for additional details about how electives may be selected.   

Pool 1 

• MSAM 531 Strategic Advertising Management (3 Credits) 
• MSAM 532 Strategic Account Planning (3 Credits) 
• MSAM 533 Strategic Account Management (3 Credits) 
• MSAM 541 Strategic Campaign Management (3 Credits) 
 

 

Pool 2 

• MSAC 531 Advanced Media Strategy (3 Credits) 
• MSAC 532 Digital Advertising Strategy (3 Credits) 
• MSAC 533 Digital Media Analytics (3 Credits) 
• MSAC 541 Strategic Brand Development (3 Credits) 

 

Pool 3 

• MSAD 511 Design Thinking for Innovation (3 Credits)  
• MSAD 512 UI/UX Design  
• MSAD 513 Creative Copywriting  
• MSAD 521 Advanced Visual Effects