Consumer Behaviour

This group’s research revolves around leadership of diverse work groups, group functioning, and group outcomes. The focus of its current research is on developing new and more comprehensive multi-level conceptualizations of group processes that may enhance individual, group, and organizational efectiveness, and improve management practice. Current research investigated alleviating the harmful effect of the co-occurrence of group intra-conficts, investigating leader-member diferentiation’s (LMX) consequences from a moral disengagement perspective, and the role of emotions in ameliorating the twin eect of organizational injustice on employees’ deviant customer-oriented behavior

Research Plan 2021-2022

Active UBT Researchers

International Collaborating Researchers

Current Research Projects

  • Determinants of Green Innovation Adoption and its impact on Firm Performance Dimensions: Empirical study using the Technology–Organization–Environment (TOE) Framework
  • Investigating the determinants of electric vehicle adoption for sustainable transportation model: Evidence from Saudi Arabian market.
  • Analyzing continuance usage of Food Delivery Apps post Covid-19: An extended UTUAT2 with perceived health risk as moderator

Research Publications

  • SOOMRO, Y.A.; BHUTTO, M.Y.; ERTZ M; SHAIKH MA, BAESHEN Y; Al BATATI B (2022). Does Brand Love Precede Brand Loyalty? Empirical Evidence from Saudi Airline Customers in Strategic Alliance Setting. Journal of Asian Finance, Economics and Business, Volume 9 Issue 6.
  • Soomro, Y.A.; Hameed, I.; Bhutto, M.Y.; Waris, I.; Baeshen, Y.; Al Batati, B. (2022). What Influences Consumers to Recycle Solid Waste? An Application of the Extended Theory of Planned Behavior in the Kingdom of Saudi Arabia. Sustainability, 14, 998. https://doi.org/10.3390/ su14020998.
  • Saleem, M., Kamarudin, S., Shoaib, H. M., & Nasar, A. (2021). Retail consumers’ behavioral intention to use augmented reality mobile apps in Pakistan. Journal of Internet Commerce, 1-29.
  • Saleem, M., Kamarudin, S., Shoaib, H. M., & Nasar, A. (2021). Influence of augmented reality app on intention towards e-learning amidst COVID-19 pandemic. Interactive Learning Environments, 1-15.
  • Does Brand Love Precede Brand Loyalty? Empirical Evidence from Saudi Airline Customers in Strategic Alliance Setting

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